SAO PAULO, Dec. 3, 2010 /PRNewswire/ -- Atento, one of the world's leading Contact Center and Business Process Outsourcing (BPO) companies, has been presented with the prestigious Frost & Sullivan Latin America Market Share Leadership Award in the Contact Center Outsourcing Services Market, as a result of recent research conducted by Frost & Sullivan. This award recognizes Atento's accomplishments in a marketplace that is strongly fragmented and competitive, showing high performance in its business.
The Frost & Sullivan Award for Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share within its industry. The Award recognizes the company's leadership position within the industry in terms of revenues or units, as specified. For the third year in a row, the Market Share Leadership Award in the Latin American Contact Center Outsourcing Services market is being presented to Grupo Atento, in recognition of its consolidation strategy and ability to maintain its leadership position in the region.
Atento has a dominant presence in the Contact Center Outsourcing Services Market in Latin America with extensive geographical coverage and a comprehensive portfolio of solutions and services that provide end-to-end solutions and a high level of reliability to clients and prospects. "Frost & Sullivan believes that Atento will continue to consolidate and strengthen its position further in the market and play a pivotal role in the Contact Center Outsourcing Services Industry, not just in Latin America but also globally," says Juan Gonzalez, Frost & Sullivan Latin America Industry Manager for the Information & Communication Technologies practice.
For the Market Share Leadership Award, Frost & Sullivan used several criteria to benchmark Atento's performance against that of main competitors, identifying key drivers that leverage the company's position in the sector. In spite of the growing and competitive market in which the company operates, Atento was able to maintain revenues in Latin America and achieved more than 19% of the total market share in terms of revenues. In this regard, Atento has been very successful, holding its top position in the most relevant regional markets. It is currently the leading outsourcing company in Chile, Mexico and Peru, and ranked high in Brazil and Argentina.
Atento operates in almost all vertical segments and is focused on strengthening its leadership position in the telecom, financial and insurance sectors. It is also increasing its investments in high-growth potential sectors such as manufacturing, services and public institutions. One of the main drivers of the company's growth has been the considerable diversification in its portfolio, along with an increased participation of clients outside the Telefonica Group. Plus, the company has a comprehensive portfolio of solutions and services, ranging from customer services, sales, collections, service desk, technical support, back office to consultancy for contact centers.
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About Grupo Atento
Atento operates in 17 countries, and currently, it is one of the world's most important Contact Center and BPO companies. Atento is responsible for relations among companies, their clients and users through a technology and process platform that enables interaction through multiple assistance channels. The company operates in different regions and is a leader in markets whose native language is Spanish/Portuguese. Its service centers have renovated facilities, state-of-the-art technology, and motivated and experienced employees that deeply know different business chains in different economic segments - private and public companies. Therefore, Atento is able to offer tailor-made and whole solutions to the market.
It offers a large portfolio of innovating and high-quality products and services, approved by large global and regional companies. The company believes in the every-day knowledge obtained by its subsidiaries in Europe, Africa and the Americas. Such knowledge is a competitive edge that strengthens friendship and trust of relations maintained with its international or regional business partners.
Atento grows along with its clients and society, establishing increased standards of quality and efficiency. Atento is the ideal ally for a company that intends to maintain a direct line with customers, making them more loyal and using every opportunity of contact for a new business. Nowadays, Atento is a reference in its business segment and has a significant social and economical role in the countries in which it operates.
SOURCE Frost & Sullivan