VENTURA, Calif., April 23, 2015 /PRNewswire/ -- Athena Cosmetics, Inc., makers of RevitaLash® Cosmetics and the newly launched ReGenesis™ Hair Enhancing System, is proud to announce their partnership with renowned salon experts, Christopher Dove and John Simpson. Joining the brand as spokespersons with proficient expertise and knowledge in the hair industry, Dove and Simpson will develop a curriculum for professional stylists that identifies and communicates the brand approach for fine and thinning hair.
"We want to elevate the ReGenesis Hair Enhancing System as a key player in the anti-aging hair category," says Dove. "It is with great excitement that we announce this partnership and we really believe in the approach that Athena Cosmetics is taking," adds Simpson.
Developed to defend tresses from aging, breakage and brittleness, the highly advanced ReGenesis system is formulated with the finely-calibrated, proprietary ingredients to intensify the natural volume of hair. In addition to being brand spokespersons, Dove and Simpson will be working to develop the next phase of products for ReGenesis.
"The goal is to lead the category with an all-inclusive approach to fine and thinning hair. It's not just about the products you are using, it's also about taking a deeper look into the hair concerns and developing a full professional curriculum for cut, color and style," shares Sabrina Little, Director of Marketing and Product Development.
Christopher Dove, one of the trade's most sought-after stylists, has been recognized for his craft and innovations in hair styling for over 20 years. Traveling globally to educate and spread his progressive cutting techniques and styling concepts, Dove has earned prestigious accolades in the hair care industry, including Hair Color USA's "Hair Colorists of the Year", "Masters Hairstylists of the Year", "Most Inspiring Hair Colorists" and the prestigious "Icon Award" by The Professional Beauty Association and The National Cosmetology Association.
John Simpson, a hairstylist veteran with more than 20 years' experience, aims to encourage all stylists to reclaim their passion for the craft, while spreading his knowledge and the fundamentals of hair coloring, cutting and styling. Winning over top industry judges for his trend-setting color creations, Simpson was honored as the recipient of the "Colorist of the Year" Award. He was also a finalist for the "Mirror Award International Stylist," and an NAHA Finalist for the Hair Color and Stylist Choice Award for "Favorite Platform Artist and Educator."
About Athena Cosmetics, Inc.
Through the worldwide success of its flagship products, RevitaLash® Cosmetics has helped millions realize the beauty potential of conditioning and caring for lashes and brows. The introduction of the ReGenesis™ Hair Enhancing System now expands the reach of RevitaLash Cosmetics' groundbreaking science to the hair to further benefit men and women with a solution to address the look of fine and thinning hair and create an environment for hair to thrive.
SOURCE Athena Cosmetics, Inc.