Athena Peps Up Its Popular RevitaLash® Eyelash Conditioner With New Enhanced Formula

VENTURA, Calif., Sept. 29 /PRNewswire/ -- Athena Cosmetics, Inc. today announced the introduction of an enhanced version of the company's popular RevitaLash® Eyelash Conditioner.  The advanced RevitaLash formula contains a proprietary blend of proven functional cosmetic ingredients pioneered by Athena, combined with an infusion of powerful peptides and soothing botanicals, designed to both beautify and nourish the eyelashes.  

(Photo: http://photos.prnewswire.com/prnh/20100929/LA72892)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100929/LA72892)

"We are committed to improving our products with the latest technology and the most effective cosmetic ingredients," says Dr. Michael Brinkenhoff, CEO and Founder of Athena Cosmetics, Inc. "As a leader in the category of cosmetic eyelash enhancement products, we are pleased to have created this advanced formula with added peptide and botanical boosters that will further improve the features and benefits our customers have come to expect from RevitaLash."

Dr. Brinkenhoff, an ophthalmologist, originally created RevitaLash as a gift for his wife, Gayle, after her eyelashes had been damaged from intensive chemotherapy treatments for breast cancer.  The formula worked so well that RevitaLash quickly grew into a respected international brand and, by word-of-mouth, established an entirely new category of cosmetic eyelash products.  RevitaLash is now the global leader in premium cosmetic eyelash enhancement products with thousands of fans around the world.  RevitaLash has a track record for safety and satisfaction; it boasts a huge celebrity following and remains a favorite among makeup artists and aestheticians.

The company expects that customers will welcome the new formula because there is a great deal of trust and confidence in Athena Cosmetics' products.  There is a strong loyalty to the RevitaLash line of products because they are safe, easy to use and have a stellar record for customer satisfaction.  Athena Cosmetics, Inc. will continue supporting breast cancer initiatives throughout the year, as it remains an integral part of the company's culture and mission.  The suggested retail price will remain the same at $150 for a six-month supply.

About Athena Cosmetics, Inc.

Athena Cosmetics, Inc. was established in November, 2006.  RevitaLash® Eyelash Conditioner, the company's original product, has received an overwhelmingly positive response from women around the world.  RevitaLash® can be found in more than 10,000 physician's offices, premium spas, salons and specialty retailers across the country and around the world.  Other Athena Cosmetics products include RevitaBrow®, Hair by RevitaLash® and Mascara by RevitaLash®.  For information about the product line, visit www.revitalash.com.  For press inquiries contact Roz May at [email protected] or 818.508.0242.

SOURCE Athena Cosmetics, Inc.