Atlanta Arthritis Walk to Feature Appearance by YouTube Dance Star—Judson Laipply
Laipply Joins Forces with Stopain and the Arthritis Foundation to Promote the Benefits of Staying Active
ATLANTA, March 31 /PRNewswire/ -- DRJ Group Inc., the makers of all-natural Stopain® topical analgesics, today announced that motivational speaker and dancer, Judson Laipply, will appear at the Arthritis Walk-Atlanta scheduled for Saturday, May 22 at Atlantic Station in Midtown Atlanta. Laipply's appearance is part of an awareness and fundraising initiative between DRJ Group and the Arthritis Foundation that includes the video – Stop Pain. Start Dancing. – starring Laipply, a YouTube dance star. The video can be viewed at www.stopain.com and on various YouTube channels.
Additionally, DRJ Group is donating a portion of each Stopain purchase to support the Arthritis Foundation's mission to address the nation's most common cause of disability.
"Our company mission is to help chronic pain sufferers manage their pain so they can lead richer, more active lives," said Bob Miller, vice president of sales and marketing for DRJ Group. "We are proud to support the Arthritis Foundation by helping to spread the message that staying active has long-term health benefits, including managing arthritis."
The video features the song, Land of 1,000 Dances, and includes a cast of more than 70 characters.
The annual Arthritis Walk raises awareness and funds to fight arthritis, the nation's most common cause of disability. Arthritis Walk events are a key part of the Arthritis Foundation's Let's Move Together year-round effort to encourage regular physical activity.
"Research shows that regular physical activity, including dancing, can help minimize the pain and stiffness of arthritis," said Rick Bell, group vice president of cause development with the Arthritis Foundation. "We are excited to partner with DRJ Group to, hopefully, inspire people to remain active as a way to manage joint pain and improve mobility."
The 2010 Arthritis Walk-Atlanta will be held at Atlantic Station in Midtown Atlanta on Saturday, May 22. The event is for all ages and abilities and includes 1 or 3-mile walks, followed by a post-walk party with food and entertainment. To register, visit www.arthritiswalkatlanta.org or call 1-800-923-7023.
Stopain products include the top-selling spray and roll-on in the topical analgesics category. Stopain can be purchased nationally in over 25,000 independent pharmacies and national chain drug stores, at various retailers' online sites, and on the Stopain Web site.
SOURCE DRJ Group Inc.
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