Atlantic Coast Media Group Announces Corporate Name Change

JERSEY CITY, N.J., Sept. 23, 2015 /PRNewswire/ -- Atlantic Coast Media Group – a global leader in the development of scientifically advanced beauty brands – announced today that it will be changing its name to Atlantic Coast Brands, effective immediately. The name change comes on the heels of another successful year of double digit growth in sales and continued expansion of channel distribution.

"The new name – Atlantic Coast Brands – is a more accurate representation of our business and how it has evolved over the past 10 years," said Andrew Surwilo, Co-Founder & Co-CEO. "As a company we have created individual products and developed them into 4 unique brands, each with their own distinctive point of view.   This name change is the next logical evolution as we continue to grow as a company and nurture our brands."

Pioneers in 360 degree marketing, Atlantic Coast Brands, was founded in 2005 with a single anti-aging skin care line, Hydroxatone which marks its 10th anniversary this month. Launched through direct to consumer advertising, Hydroxatone quickly grew through multi-channel marketing and retail distribution.  A further testament to the company's evolution to a brand-focused approach, this skin care brand achieved over $100 million in annual sales by 2010 and exceeded over $1 billion in total sales since its initial launch. As a thank you to its loyal consumer base, the brand rewarded its fans with flash sales and sampling in celebration of the milestone anniversary. 

Atlantic Coast Brands has successfully grown its portfolio of beauty brands. Launched in 2011, Keranique, the Hair Regrowth Expert for Women, has quickly become the leading clinically proven product line for the 40 million women suffering from hair loss and thinning hair.  Keranique is sold in retail through Ulta, Nordstrom, QVC and in multi-channel direct response including DRTV, radio, web, and print media. Atlantic Coast Brands then tackled the burgeoning color treatment category launching its Miracle Skin Transformer line in 2011 which continues to be a multi-tasking customer and media favorite. 

In 2015, Atlantic Coast Brands, in partnership with beauty icon, Christie Brinkley, proudly introduced its newest breakthrough brand Christie Brinkley Authentic Skin Care.  The brand made its debut in March on HSN with a record selling Today's Special, in Kohl's Department stores as well as in direct response channels.  

"This is an exciting time for the company," said Thomas Shipley, Co-Founder & Co-CEO.  "We've seen tremendous success building our brands while remaining true to our multi-channel approach to selling.  We plan to continue this momentum as we further leverage the development of our brands," added Shipley. With current distribution in the United States, Canada, Australia and New Zealand, the company plans to expand its brands into additional international markets.

ABOUT ATLANTIC COAST BRANDS:

Atlantic Coast Brands creates iconic beauty brands by developing scientifically advanced clinically tested products designed to deliver real results for its more than 10 million customers worldwide.

Since 2005, Atlantic Coast Brands has been the pioneer in 360 degree marketing, revolutionizing how customers access beauty solutions.  By allowing our customers to buy when, where and how they wish, Atlantic Coast Brands secures lasting customized relationships while strengthening brand awareness, brand messaging and loyalty.   No other beauty company gives their customers the flexibility and 24 hour multi-channel access to world class brand.

FOR MORE INFORMATION, PLEASE CONTACT KIMBERLY BLAKLA: 
[email protected] 201.942.3569

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SOURCE Atlantic Coast Brands