Atomic Opens Orange County Office

Top Mid-size PR and Social Media Agency Taps Krys Card Grondorf as Vice President and Managing Director

May 23, 2012, 11:00 ET from Atomic PR

SANTA ANA, Calif., May 23, 2012 /PRNewswire/ -- Atomic, (, one of the industry's fastest growing mid-sized public relations and social media agencies, announced today that it has expanded its Southern California regional presence with a new office in Orange County.

The office is headed by Vice President Krys Card Grondorf, a senior Orange County PR executive who joined Atomic from Citizen Paine, (formerly Paine PR), where she managed PR and social programs for a number of top consumer and technology brands including Procter & Gamble, Kraft Foods, Aflac, Sony Electronics and others.  Previously, Krys was director of the entertainment technology practice at Los Angeles agency Bender/Helper Impact where she managed accounts including Sony Pictures Digital Entertainment, Dolby Labs, LG Mobile, NXN Software (acquired by Avid), Discreet (acquired by Autodesk), and others.

Jennifer Olson, veteran Atomic director, rounds out Atomic's Orange County management team and additional regional firepower is provided by Atomic's 18-person Los Angeles office, led by Senior Vice President, Rachel Rogers.

"Atomic is a world-class PR and social media firm with a unique approach and a strong pedigree with consumer and technology brands," said Rick Sharga, president of the Technology Council of Southern California.  "Atomic offers an interesting new option to Orange County brands looking for a fresh perspective."

Atomic provides PR, digital and social media services to consumer, technology and entertainment brands, from household names to hot startups.  Highlights of the agency's experience include Sony, Verizon, Polaroid, Pioneer, Linkedin, Hotwire,, Dropbox, Smule, LivingSocial, ArcSight, and others.  Dubbed "The Moneyball of PR" by industry analyst Paul Holmes of the Holmes Report, Atomic is a pioneer in the application of sophisticated analytics to guide strategy and creativity, and clients often achieve increases of 100% or more across numerous key program performance metrics compared to pre-Atomic baselines.  The agency has offices in San Francisco, Los Angeles, Orange County, New York, London and Munich.  Atomic is part of Grayling, an award-winning global PR and social media agency with 47 offices in 32 countries.  

Contact: Rachel Rogers,