Atomic PR Named U.S. Public Relations Agency of Record for NETGEAR

SAN FRANCISCO, Aug. 23 /PRNewswire/ -- Atomic Public Relations has been named U.S. PR agency of record for NETGEAR, Inc. The account will be led from the agency's San Francisco office.

"Atomic's approach to NETGEAR was very different than that of the other agency finalists – more modern, integrated and strategically in tune with what our management team was looking for," commented Judy Hoffmann, NETGEAR Senior Director of Worldwide Marketing Communications.  "They were able to analytically break down our various markets from a media and social perspective, and provide strong strategic perspectives and concrete 360 degree communications plans for advancing NETGEAR's brand and business."

Atomic was selected after a competitive review of top US tech agencies for its unique blend of classical PR and social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement, to engage people in real time and in Google time with relevant NETGEAR related content.

"As long time users of NETGEAR products at home and the office, we look forward to focusing Atomic PR's experience across networking, storage, security, digital entertainment and Internet service provider markets on behalf of the NETGEAR brand," said James Hannon, co-founder, Atomic Public Relations.

The agency's scope of work will span strategic planning, positioning and messaging, media and analyst relations, social media, blog design and support, video, PR-related SEO, events and special projects.

In April, Atomic was named US Tech PR Agency of the Year by the Holmes Report.

About Atomic PR

Atomic PR was created in 1999 to drive a higher level of communications impact in the post-Internet era. Taking our cue from leading tech brands, we embraced analytics, community technologies, transparency, automation and streamlined workflows to create the kind of opportunities and solve a new generation of PR challenges many companies are now experiencing for the first time. Atomic's unique approach has driven improvements, often 100% or more across numerous measures of online and offline PR performance for a wide range of well-known technology, social media, consumer and entertainment brands including Verizon, Hitachi, IMAX, Polaroid, Linkedin, Hotwire, Mint.com and others. Often at lower cost and with an easier management experience all around. Atomic has offices in San Francisco, Los Angeles, New York and London plus affiliates across Europe, Asia Pacific, China and Japan. More information at www.atomicpr.com.

SOURCE Atomic Public Relations