ATRA Launches Kickstarter.com Drive for New Line of Jewelry, Inspired by Shipwrecks Found Around the World
Jewelry is inspired by artifacts such as doorknockers, glassware, and navigational tools
ST. PETERSBURG, Fla., Nov. 8, 2012 /PRNewswire/ -- With plans to launch a collection of jewelry inspired by artifacts from shipwrecks found around the world, a new company called ATRA – the Aquatic Treasures Research Alliance – has launched a drive on Kickstarter.com seeking funding for the project.
Each piece of jewelry will be identifiable to a particular shipwrecked galleon of Spanish, Portuguese or English origin, such as the Nuestra Senora, the San Lorenza, or the Amity, sunk by hurricanes or pirates during the 15th, 16th or 17th centuries.
Imagine owning a bracelet inspired by a doorknocker found in a ship discovered several thousand feet below the ocean. Or a necklace inspired by a navigational tool used by captains directing their sailing ships. Or earrings inspired by glassware from a galleon sunk by a hurricane.
The company is working to build alliances with companies that salvage artifacts from shipwrecks, and has a relationship with Odyssey Marine Exploration, a Tampa-based company that is known worldwide for finding hundreds of shipwrecks. Among them: the Civil War-era SS Republic and the 1700s-era HMS Victory.
ATRA is led by CEO and company founder Michael Faiella, who has 35 years of experience in jewelry enterprises, establishing and managing high-end retail businesses – in particular, working with and establishing a strong network with duty-free stores - as well as overseeing design and manufacturing of collections in the U.S. and abroad. Since starting the company, more than $350,000 has been invested in such areas as developing inventory.
The company's other leader is ATRA President Robert Eanell, a seasoned businessman with an MBA and PhD in finance.
Kickstarter.com is a funding platform for creative projects - from films, games and music to art, design, and technology. According to the Kickstarter.com website, since its launch in 2009, over $350 million has been pledged by more than 2.5 million people, funding more than 30,000 projects.
Those helping to fund ATRA's launch of its collection of jewelry will receive distinctive pieces from the company's collection. Rewards for contributors are listed on ATRA's Kickstarter page at: http://www.kickstarter.com/projects/1446140332/jewelry-inspired-by-recovered-shipwreck-artifacts.
For more information about ATRA, contact Michael Faiella at [email protected] or 775-303-5007.
Contact:
Kyle Parks
727.895.5030 x101 (o)
813-352-1325 (cell)
[email protected]
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SOURCE Aquatic Treasures Research Alliance
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