Atrium Innovations Announces that Klean Athlete™ Products are Now Available in Canada

Products Have NSF Certified for Sport^® Certification and approved by Health Canada

QUEBEC CITY, May 14, 2013 /PRNewswire/ - Atrium Innovations Inc. (TSX: ATB), a globally recognized leader in the development, manufacturing and commercialization of innovative, science-based dietary supplements, today announces that the new Klean Athlete™ line of products, having been launched recently in the U.S., is now available in Canada.

The seven dietary supplements which form the Klean Athlete™ family of products are tailored for both competitive athletes and the many millions of people who engage in amateur sports and everyday physical activities. These products are designed specifically to support a healthy lifestyle, to reach peak performance through optimal health and compete in a natural way.

Klean Athlete™ is distributed in Canada by Atrium-owned business unit, Douglas Laboratories Canada. All Klean Athlete™ products have undergone stringent testing to receive the esteemed NSF Certified for Sport^® certification, which ensures that products are free of banned substances. They have also been issued a Natural Product Number ("NPN") by Health Canada.* To ensure their quality, the products are manufactured in an Atrium cGMP-compliant state-of-the-art facility in the U.S. that meets rigorous standards.

"Klean Athlete™ represents an important milestone for Atrium and our business unit Douglas Laboratories. This launch marks the first time we have introduced a new brand in a new category," said Pierre Fitzgibbon, President and CEO of Atrium Innovations. "In light of the current regulatory environment, our vertical integration model clearly represents an important competitive advantage and a key asset that we intend to leverage more in the future."

The seven Klean Athlete™ products are:

Klean Multivitamin™*
Klean Antioxidant™*
Klean Cognitive™*
Klean Probiotic™*
Klean Isolate™*
Klean Electrolytes™*
Klean Endurance™*

For more information on the Klean Athlete™ products now available in Canada, call toll-free at 1-866-856-9954 or visit www.kleanathlete.ca.

*Klean Multivitamin™ (NPN 80040447), Klean Antioxidant™ (NPN 80041272), Klean Cognitive™ (NPN 80040468), Klean Probiotic™ (NPN 80041218), Klean Isolate™ (NPN 80036074), Klean Electrolytes™ (NPN 80041398), and Klean Endurance™ (NPN 80039747)

About Atrium Innovations 
Atrium Innovations Inc. (TSX: ATB) is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based natural health products which are distributed in more than 35 countries.  The Company owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation and education.  Atrium has over 1,100 employees and operates seven manufacturing facilities complying with current Good Manufacturing Practices.  Additional information is available at www.atrium-innovations.com.

About Klean Athlete™
The Klean Athlete™ NSF Certified for Sport^® supplements were designed to maintain the healthy lifestyle and promote peak performance of athletes, from the weekend warrior to the amateur and professional competitor. Powered by Douglas Laboratories^®, this new line of certified nutritional supplements is backed by more than 50 years of science, dedicated research and manufacturing excellence. For more information on Klean Athlete™ products in Canada, call toll-free at 1-866-856-9954 or visit www.kleanathlete.ca.

 

SOURCE ATRIUM INNOVATIONS INC.

Image with caption: "New line of Klean Athlete™ products now available in Canada. (CNW Group/ATRIUM INNOVATIONS INC.)". Image available at: http://photos.newswire.ca/images/download/20130514_C6598_PHOTO_EN_26670.jpg