AT&T Advanced Advertising Solutions Names Maria Mandel Vice President-Media & Marketing Innovation

Jun 21, 2010, 21:37 ET from AT&T Inc.

NEW YORK, June 21 /PRNewswire-FirstCall/ -- Maria Mandel brings a wide range of digital knowledge and expertise to AT&T Advanced Advertising Solutions as she assumes the role of Vice President-Media & Marketing Innovation.

In her new role, which is effective today, Mandel will drive advertiser engagement across AT&T's media properties which include IPTV (U-Verse), online and of course mobile. She will lead the effort to promote Advanced Advertising Solutions brands to agencies, and will focus on creating unique and innovative three-screen advertising solutions that leverage the combined impact of the platforms.

In addition, Mandel will manage trade marketing and event planning for AT&T Advanced Ad Solutions with the goal of broadening the company's success on Madison Avenue and increasing awareness the unique value proposition.

AT&T Advanced Ad Solutions connects Fortune 500 brands with consumers across mobile, advanced TV, and web platforms. Valuable insight, gained from serving more than 150 million customers, combined with our unique technology, AT&T can offer cutting edge media opportunities to sophisticated advertisers.

Mandel joins AT&T after serving as Senior Partner, Executive Director of Digital Innovation at Ogilvy, and founder of the North American Digital Lab. She consulted across the Ogilvy group of agencies on emerging communication platforms such as mobile marketing, gaming, digital out-of-home, social media and advanced TV. She has more than 15 years of digital marketing experience having run digital groups at Draftfcb, LoweWorldwide and Ammirati Puris Lintas. She was also a brand manager at Kraft Foods.

Maria currently serves as the North American Chairperson of the Mobile Marketing Association (MMA) and will retain the role in her new position.

She was also one of the founding members of the American Association of Advertising Agencies (AAAA) Mobile Committee. She is an advisory board member of the Direct Marketing Association's (DMA) mobile committee. And she has received over thirty five industry awards including three Echo awards and seven Caples. She has been featured in many leading industry publications and contributed to a number of trade journals and books.

Mandel is a graduate of the University of Pennsylvania's Wharton Business School, and serves as an adjunct professor of marketing at NYU's Stern Business School where she teaches a course in digital marketing.

For more information regarding AT&T Advanced Ad Solutions, please contact Jonathan Penn at 212-709-5843 or

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse(R) and AT&T DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE(R) magazine.  

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