LOS ANGELES, July 8, 2016 /PRNewswire/ -- AT&T* is shaking up traditional TV with new millennial-focused programming on AUDIENCE Network. DIRECTV and U-verse TV customers can "Snack on Fullscreen" in weekly and daily segments starting Saturday, July 9.
Those who grew up on Saturday morning sitcoms in the 90s can enjoy a 1-hour programming block airing Saturdays at 12 p.m. ET / 9 a.m. PT. It will showcase full episodes of premium Fullscreen content and other scripted originals. Prior to these showings on AUDIENCE Network, only customers with the Fullscreen subscription video on demand (SVOD) service could access these shows.
Viewers who also want a quick bite of content can watch "Snack on Fullscreen" throughout the week. New 8-10 minute segments will air on Monday, Wednesday and Friday afternoons. This block will feature shorter clips with premium content from some of Fullscreen's biggest stars.
"The best in digital-first content for millennials is coming to an even bigger stage," said David Christopher, chief marketing officer of AT&T Entertainment Group. "It's a natural extension of our work with Fullscreen and we're excited to bring the worlds of mobile video and premium TV entertainment together for our customers."
These AUDIENCE Network segments will include several shows from Fullscreen SVOD:
- "Jack & Dean of All Trades," rising U.K. comedians take on a variety of temp jobs with hilarious results
- "Making Moves," an L.A.-based dance drama by John Swetnam ("Step Up All In")
- "Veitch 101," British comedian and author James Veitch skewers technology
- "Single + Swiping," a docu-series exploring the harsh realities of dating apps
- "Chad Future TV," a journey to Seoul, South Korea with the K-Pop influenced American musician
"As a leader in social-first entertainment, Fullscreen is pushing the envelope," said Chris Long, senior vice president of Original Content & Production, AT&T Entertainment Group. "They deliver the kind of interesting stories and formats we welcome on AUDIENCE Network."
"Our collaboration with AT&T has been built upon our shared DNA in understanding and serving a connected generation of viewers," said Fullscreen Chief Operating Officer Andy Forssell. "With AUDIENCE Network, our premium content, featuring talent and stories that are wildly popular with online audiences, joins a distinctive programming lineup from AT&T that can't be seen anywhere else."
AT&T was the premier launch sponsor of Fullscreen SVOD. This is just a sample of what's available on the $4.99-per-month service. AUDIENCE Network is the only place on TV to find this content, exclusively available for DIRECTV and U-verse customers on DIRECTV Channel 239 and U-verse Channel 1114.
We will announce additional programming in the months ahead.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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About AUDIENCE® Network:
Always Original. Always Smart. Always Bold. Never Ordinary. AUDIENCE is a unique and exclusive television experience available only to DIRECTV and U-verse subscribers. The channel first made its mark by partnering with NBC to produce and air three additional seasons of the Emmy Award-winning series Friday Night Lights and then became the exclusive home of the Emmy Award-winning drama Damages, starring Glenn Close and Rose Byrne. DIRECTV continues its commitment to original, provocative content with a growing slate of critically acclaimed original series including the MMA drama Kingdom, starring Frank Grillo and Nick Jonas; the suspense-drama ROGUE, starring Thandie Newton and Cole Hauser; Full Circle: Chicago Payback, written by Keith Huff and starring Calista Flockhart, Eric McCormack, Rita Wilson, and Terry O'Quinn; and Neil LaBute's second project with the network, Billy & Billie, starring Adam Brody and Lisa Joyce. AUDIENCE is also home to acclaimed original documentaries including The Fighting Season, a first hand account at the deadliest year in our nation's longest war, Executive Produced by Ricky Schroder. Sports fans will find live, daily sports and entertainment news from two renowned sports journalists with The Dan Patrick Show and The Rich Eisen Show. Plus, viewers can enjoy exclusive concerts by today's hottest artists on Guitar Center Sessions and intimate interviews with top talent like Matt Damon and Jessica Chastain on Off Camera with Sam Jones. It's original entertainment you won't see anywhere else. For more info, please visit directv.com/audience.
About Fullscreen Media
Fullscreen Media is a global leader in social-first entertainment experiences serving creators, brands and consumers. Fullscreen Media is comprised of three key businesses. Fullscreen Creator Network is the biggest network empowering creators through a variety of services, from audience development and programming support to management, content production and merchandising.
Fullscreen Entertainment reaches consumers through creator-driven experiences from Fullscreen Live, original content from Fullscreen Productions and the pioneering Rooster Teeth studio, and subscription video on demand services "Fullscreen" and "Rooster Teeth." Fullscreen Brandworks partners with major brands to tap into the power of social media with original entertainment, influencer marketing, multi-platform social content and targeted media through the Fullscreen Media Network.
SOURCE AT&T Inc.