Attensity Co-Presenting With Wells Fargo on Enabling Companies to Improve Customer Loyalty Through Text Analytics

Attensity and Customer to Speak Jointly at Teradata PARTNERS 2010 Conference

Oct 25, 2010, 08:31 ET from Attensity

PALO ALTO, Calif., Oct. 25 /PRNewswire/ --


Presentation topic: "Text Analytics in a Conversation-Driven Enterprise." Enterprises are finding themselves awash with unstructured customer data, but are companies able to fully listen and act on the information?


Michelle de Haaff, global chief marketing officer for Attensity

John Teget, vice president of marketing decision strategies for Wells Fargo

Discover how Wells Fargo is employing Attensity's text analytics software solutions with their enterprise data warehouse (EDW) to better understand sentiment, highlight marketing opportunities, and even head off issues.


Banks are working hard to ensure customer satisfaction and retention. There are myriad ways customers can provide feedback on experiences using products and services, and reveal their desires for future offerings. This information is invaluable, but emails, call center notes, employee notes, and social media such as blogs, forums, and Twitter, contain vast amounts of unstructured, text-based data, making it nearly impossible to monitor, organize, and analyze.


Monday, October 25, 4:30 – 5:30 p.m.


Teradata PARTNERS 2010: San Diego Convention Center

About Attensity

Attensity delivers an integrated suite of Customer Experience Management software applications to meet the demands of a new breed of empowered consumers. Attensity's solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and call center customer response management; and web self-service. Thanks to Attensity, customers experience relevant, effective, fast and positive one-on-one interactions with companies, resulting in increased loyalty and satisfaction. With more than 500 installations worldwide, Attensity's award-winning software supports 10,000-plus users in large government agencies and such innovative enterprises as Airbus, Bosch, Charles Schwab, JetBlue, Royal Bank of Canada, Siemens, Travelocity and Whirlpool. More information is at, and


Michelle de Haaff

Lisa Hawes

CMO, Attensity

Sterling Communications

(650) 433-1700

(408) 884-5155

SOURCE Attensity