Attensity Group Appoints Manya Mayes as Director of Advanced Analytics

15-year Veteran of SAS Brings Advanced Analytics Expertise to Global Semantic Applications Leader

Jun 08, 2010, 08:30 ET from Attensity Group

PALO ALTO, Calif., June 8 /PRNewswire/ -- Attensity™ Group, the leader in business user applications that generate value from unstructured data, today announced the addition of Manya Mayes to the product management and development teams. Adding to Attensity's deep Natural Language Processing (NLP) heritage and its Voice of the Customer analytics capabilities, Mayes will drive expansion of Attensity's offering beyond business intelligence and reporting style analytics to predictive and advanced analytics. She will deepen Attensity's expertise in relating insights from social media and other customer conversations to a company's master data warehouse.

Mayes brings over 15 years of experience in data and text mining at software vendor SAS Institute, and another five using statistical methods to analyze data for healthcare and research projects. She was instrumental in positioning SAS as the "go-to" expert for unstructured data.

"We are thrilled to have Manya join us," said Ian Hersey, chief technology officer of Attensity Group. "Her SAS expertise and customer and product experience will be a great asset to the Attensity team. Her addition will build on Attensity's current analytic capabilities, bringing advanced analytics expertise to the team."

The ability to integrate Attensity with SAS and other statistical software models allows companies to leverage the accurate output from Attensity's industry-leading, patented natural language parsing and entity, event and fact extraction approaches in SAS's statistical models. This enables organizations to use both structured and unstructured data to predict churn, likelihood to purchase, and intent. This addition furthers Attensity's goal of offering the most accurate and actionable facts from unstructured data for use in Attensity and in any statistical model, and to expand its offering in this area.

"I am very happy to join Attensity at this exciting stage in the company's development," said Mayes. "It will be very rewarding to work with the Attensity product team to continue to deepen its text analytics offering and to collaborate with Attensity customers to leverage the products to advance their analytical goals. I look forward to helping Attensity enable companies to identify triggers for churn, intent, customer action and more."

The author of a number of whitepapers on the subject of text mining, Mayes is a frequent speaker at industry conferences on the use of text analytics for early warning. She has a B.S. degree in mathematics and psychology from the University of Waikato, New Zealand.

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Travelocity and Whirlpool. Organizations are better able to track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities to improve customer satisfaction and retention. The Service & Support Professionals Association (SSPA) has honored Attensity with its Recognized Innovator Award. More information is at, and

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.


Michelle de Haaff

Lisa Hawes

Attensity Group

Sterling Communications

(650) 433-1700

(408) 884-5155

SOURCE Attensity Group