Attensity Holds Webinar Series on Social Media Best Practices

Educational Series Features Advice from Industry Thought Leaders and Lessons from Real-World Experiences

Jul 19, 2010, 08:30 ET from Attensity Group

PALO ALTO, Calif., July 19 /PRNewswire/ -- Attensity™ Group, the leader in Customer Experience Management software applications that generate value from unstructured text, is conducting a series of complimentary webinars focused on best practices in social media. The events focus on sharing knowledge and value with the community and feature industry leaders discussing best practices derived from real-world experiences in implementing social media programs.

"We are thrilled to be organizing this educational series of webinars," said Michelle de Haaff, CMO of Attensity. "The variety and distinction of the thought leaders involved will make for very informative and stimulating discussions. We are especially excited by the breadth of knowledge on social media that attendees will take away from the events. We're committed to helping our customers solve the challenges of scaling to understand and interact with their customers, no matter where they are."

Upcoming events are announced on the Attensity blog ( and via Twitter. The events are free to all registered attendees and do not contain product demos. All webinars are also available to view on-demand after the event. As an added benefit, attendees qualify for a complimentary 15-day trial of Attensity360, Attensity's flagship social media listening and measurement platform.

Calendar of Events:

Wednesday, July 21, at 1:00 PM PDT

Topic: Serving the Social Consumer: Changing Your Company from the Outside-in

Description: What steps should companies take to manage the change to social media? How can you help your organization make this fundamental shift?

Speaker: Brian Solis, author of the new book, "Engage," and publisher of, a popular lifestyle and technology blog


Thursday, July 29, at 11:00 AM PDT

Topic: Does Social Media Brand Building Really Build Business? An ROI True Story

Description: What is the difference between branding in social media and traditional branding? How do you integrate and extend a real-world company brand into online social media?

Speaker: Rick Bakas, social media director of St. Supery Winery in Napa Valley


Wednesday, August 11, at 11:00 AM PDT

Topic: Who is the Social Customer?

Description: The Social Customer… You've heard the term, but have you wondered what it really means? Who is she? What makes her "social"? How does she communicate and consume information from her peers and brands? What does she mean to your business? How can you gain her trust and work together with her?

Speakers: Jacob Morgan, founder of Chess Media Group, and Maria Ogneva, social media director of Attensity


Tuesday, August 31, at 1:00 PM PDT

Topic: Beyond Facebook and Twitter: Social Media Marketing

Description: While many companies have jumped on the bandwagon of Facebook and Twitter, some of the most successful efforts in social media have gone beyond the obvious, to interact with customers through compelling social media programs. We'll discuss innovative efforts in digital fashion that blend social and mobile to deliver unparalleled customer experiences, while helping brands measure their success.

Speaker: Macala Wright Lee, CEO of FashionablyMarketing.Me

Registration: (TBA)

Past Attensity events are available on-demand at Recent presentations have included a case study from Ted Rubin, OpenSky's chief social marketing officer; author Janet Fouts on the importance of listening in effective social media; and tips from social media strategist Cat Lincoln on matching messages with specific audiences. In June, Web pioneer Aliza Sherman described her seven-stop program for creating a successful media plan.

Attensity Engage Conference

In November, Attensity will host its third annual global user conference, Attensity Engage, at the Computer History Museum in Mountain View, California. Attensity Engage is designed to bring together colleagues, industry luminaries and Attensity experts to exchange ideas, successes, best practices and challenges surrounding Social CRM strategies and their practical daily use. It will explore how organizations can encourage better, more effective customer interaction and leverage the collective intelligence of their broader customer community by increasing the intimacy between their companies and their prospects and customers. Details are at

About Attensity Group

Attensity Group delivers an integrated suite of Customer Experience Management software applications to meet the demands of a new breed of empowered consumers. Attensity's solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and call center customer response management; and web self-service. Thanks to Attensity, customers experience relevant, effective, fast and positive one-on-one interactions with companies, resulting in increased loyalty and satisfaction. With more than 500 installations worldwide, Attensity's award-winning software supports 10,000-plus users in large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Siemens, Travelocity and Whirlpool. More information is at, and

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Information is subject to change without notice. All rights reserved.


Michelle de Haaff

Lisa Hawes

Attensity Group

Sterling Communications

(650) 433-1700

(408) 884-5155

SOURCE Attensity Group