Attensity Holds Webinar Series on Social Media Best Practices

PALO ALTO, Calif., July 19 /PRNewswire/ -- Attensity™ Group, the leader in Customer Experience Management software applications that generate value from unstructured text, is conducting a series of complimentary webinars focused on best practices in social media. The events focus on sharing knowledge and value with the community and feature industry leaders discussing best practices derived from real-world experiences in implementing social media programs.

"We are thrilled to be organizing this educational series of webinars," said Michelle de Haaff, CMO of Attensity. "The variety and distinction of the thought leaders involved will make for very informative and stimulating discussions. We are especially excited by the breadth of knowledge on social media that attendees will take away from the events. We're committed to helping our customers solve the challenges of scaling to understand and interact with their customers, no matter where they are."

Upcoming events are announced on the Attensity blog (http://blog.attensity.com/) and via Twitter. The events are free to all registered attendees and do not contain product demos. All webinars are also available to view on-demand after the event. As an added benefit, attendees qualify for a complimentary 15-day trial of Attensity360, Attensity's flagship social media listening and measurement platform.

Past Attensity events are available on-demand at http://www.attensity.com/en/news-events/events/on-demand-webinars.html. Recent presentations have included a case study from Ted Rubin, OpenSky's chief social marketing officer; author Janet Fouts on the importance of listening in effective social media; and tips from social media strategist Cat Lincoln on matching messages with specific audiences. In June, Web pioneer Aliza Sherman described her seven-stop program for creating a successful media plan.

Attensity Engage Conference

In November, Attensity will host its third annual global user conference, Attensity Engage, at the Computer History Museum in Mountain View, California. Attensity Engage is designed to bring together colleagues, industry luminaries and Attensity experts to exchange ideas, successes, best practices and challenges surrounding Social CRM strategies and their practical daily use. It will explore how organizations can encourage better, more effective customer interaction and leverage the collective intelligence of their broader customer community by increasing the intimacy between their companies and their prospects and customers. Details are at http://www.regonline.com/attensity.

About Attensity Group

Attensity Group delivers an integrated suite of Customer Experience Management software applications to meet the demands of a new breed of empowered consumers. Attensity's solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and call center customer response management; and web self-service. Thanks to Attensity, customers experience relevant, effective, fast and positive one-on-one interactions with companies, resulting in increased loyalty and satisfaction. With more than 500 installations worldwide, Attensity's award-winning software supports 10,000-plus users in large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Siemens, Travelocity and Whirlpool. More information is at http://blog.attensity.com/, http://twitter.com/attensity and http://www.facebook.com/attensity.

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Information is subject to change without notice. All rights reserved.

SOURCE Attensity Group