Attensity Releases New Analytics Application for Product Launches

Company Develops Series of Social Analytics Solutions to Solve Specific Business Challenges

Nov 12, 2012, 08:31 ET from Attensity

PALO ALTO, Calif., Nov. 12, 2012 /PRNewswire/ -- Attensity (, the leading provider of social analytics and engagement applications, today announced the release of its New Product Introduction solution that provides marketing executives, brand and product managers with real-time research and insights about each phase of their product launch.

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The New Product Introduction solution is part of a series of analytics suites from Attensity designed to solve specific business challenges. It will be followed by ones tailored for Customer Care Analytics, Brand Analytics, Campaign Analytics, and Competitive Analytics. These solutions include specific analytics and reports based on the treasure trove of customer insights that are present in social media consumer conversations.

"We are very excited to expand our product offering with these new solutions designed for specific business areas," said Catherine van Zuylen, vice president of global product management at Attensity. "As research has shown, a product launch is successful only 20 to 60 percent of the time. Our New Product Introduction solution will improve that ratio, as enterprises will derive new insight into their launch strategies."

The New Product Introduction solution leverages the power of Attensity's Social Media Pipeline and deep natural language-based analytics to rapidly uncover pre- and post-insights about a new product launch. The solution offers the following capabilities throughout the new product introduction lifecycle:

  • Explore market perception and preference before the launch, uncovering areas of risk and opportunity.
  • Track consumer reception in the early stages of the launch, providing insights around both advertising efforts and possible service issues.
  • Make quick changes based on empirical data that uncovers issues, intent and expectations.
  • Manage each phase of the launch to success.

Attensity will present and discuss the new solution during a complimentary webinar led by Attensity VP of Solutions Engineering James Purchase on Wednesday, November 14, at 11am PT / 2pm ET. Register for free at:

Attensity will also be at Text Analytics Summit West as a Platinum Sponsor this week (November 13-14) in San Francisco. The conference will feature a keynote and panel from Attensity VP of Marketing Michelle de Haaff.

About Attensity

Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Charles Schwab, Cisco, EMC, JetBlue, Lloyd's Banking Group, Starwood Hotels & Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

Michelle de Haaff, VP of Marketing, (650) 433-1700,
Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Attensity