AT&T's Store Of The Future In Emeryville Features Tech-forward Design For Customers' Mobile Lifestyles

EMERYVILLE, Calif., Jan. 30, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in Emeryville with the opening of AT&T's new Store of the Future at 5691 Bay St. The innovative retail design reflects the way mobile technology is changing our lives, and encourages personalized engagement between customers, employees, and technology.

The Emeryville location is one of only 59 AT&T concept stores nationwide, and customers will be among the first to experience this new "Store of the Future." It's also the latest example of investments AT&T has already made in the East Bay. Throughout California, AT&T has invested $7.1 billion in its wireless and landline networks.

"It's fitting that AT&T's newest concept store opened in Emeryville, a community surging with technological and scientific innovation. Developments like this are incredibly important for our continued economic growth," said Emeryville Mayor Ruth Atkin. "We support policies that attract investment and advancement to create a favorable business climate and bring more jobs to Emeryville."

Inviting design
Everything about the store is designed to make customers feel comfortable as they learn about mobile technology. Many of the store's design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Michigan Avenue in Chicago.

"Customers visiting our Emeryville store will discover a more personalized shopping experience designed around their mobile lifestyles," said Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada. "We want our customers to be able to interact with the technology on display in our stores, and see how it can benefit their daily lives."

The store layout highlights AT&T's products and services, devices and accessories across three unique "zones":

• The Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how they can use mobile technology in their everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
• The Community Zone is a playful, interactive space where customers can gather at "community tables" to explore how apps, accessories and devices can work together to enhance their lives.
• The Explore Zone has "explore walls" that showcase AT&T's diverse device line-up and accessories, complemented by digital monitors with product information.

A more personal experience
What customers won't see in these new stores is almost as important as what they will see. Gone are the traditional retail cash registers. Instead, round cafe-style "learning tables" allow customers to work side-by-side with an AT&T retail consultant in a casual atmosphere to ask questions and learn about products and services. All retail consultants carry a tablet equipped with a mobile point-of-sale system for customer assistance anywhere in the store.

Digital signs also provide an eco-friendly alternative to the paper product brochures common in many stores. With touchscreens and e-brochures, customers literally have the most up-to-date information at their fingertips. 

AT&T supports the Emery Ed Fund
During the store's ribbon-cutting ceremony today, AT&T presented the Emery Ed Fund with a check for $5,000 to expand its programs to increase high school graduation rates and make college more accessible. The Emery Ed Fund provides financial support to area schools through donations and grants, as well as a mentorship program to help high school seniors develop skills for academic success.

"With AT&T's support, we can help more of Emeryville's students graduate from high school and make the difficult but critical transition to college," said John Gooding, President of the Emery Education Foundation.

Store information
Hours for the Emeryville store are Monday through Friday, 10:00 a.m. to 9:00 p.m., Saturday, 10:00 a.m. to 7:00 p.m., and Sunday, 11:00 a.m. to 6:00 p.m. AT&T has more than 758 retail locations in California. To find the AT&T store or Device Support Center nearest you, visit att.com/find-a-store or att.com/dsc. You can also make an appointment before visiting your local AT&T store at att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T
AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage. We're improving how our customers stay entertained and informed with AT&T U-verse^® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.

Logo - http://photos.prnewswire.com/prnh/20120612/DA23287LOGO

Photo - http://photos.prnewswire.com/prnh/20150129/172437

SOURCE AT&T Inc.