Auction Firm Brings in Goliath Sales for 2017
CLEVELAND, Feb. 6, 2018 /PRNewswire/ -- The world of Real Estate auctions can be a lot like farming. Sometimes you plant a lot of seeds, and they land on barren ground. Sometimes they fall among the weeds. Sometimes they succumb to drought. Then, sometimes, you harvest a bumper crop and all seems right in the world again.
For Cleveland, OH-based JF Marketing/Auction and Real Estate Services Ltd, 2017 was the year of the bumper crop. Seven years into his auction career, founder and CEO John C. Froelich, CAI AARE began to reap the rewards of his commitment to diligently planting the seeds, watering the relationships, attending training programs, networking with fellow auctioneers and quietly building a reputation and customer base that would lead to a break out year for the young company.
For the year, they closed the books on over $17M in sales. "I had every reason to believe that this day would come" says Froelich, no stranger to building businesses. He has built a manufacturer rep firm and sold it out to a partner, built a pet food supplement company from scratch and sold out to one of the biggest distributors in the US and has even hosted his very own TV show on the internet where they broadcast weekly to a very unique niche of racing pigeon enthusiasts.
The auction industry in general has seen what can only be described as superlative growth not only coast to coast in the US, but worldwide. "Every single industry that carries assets on their books has seen the auction method of marketing impact how they convert assets to cash quickly, transparently and with solid expectations. People love auctions, both personally and professionally, and the internet has turned the auction industry into a platform to generate cash more and more often," says Froelich.
The Perfect Storm arrived for JF Marketing in 2017 in the form of the Ron Hackenberger Collector Car Auction and the sale of several major commercial properties. "The Hackenberger Collection Auction of over 750 cars from one seller generated over $2.4M in sales in two days - that was extraordinary for us." Froelich says sales like this take time to develop and this one was two years in the making.
"Dedication to doing whatever it takes for the seller and the commitment to create the best possible outcome for both the seller and the buyer's experiences, is what separates JF Marketing from the crowded auction marketplace.
There are currently over 3,600+ auctioneers in the State of Ohio alone. In the US, that number is estimated to be above 100,000. Most notably, these numbers do not include the number of online "auction companies" that are not auction companies, but only operate as auction mediation platforms.
"The big benefits to using licensed, professional auctioneers are too numerous to count. None of the on line companies, operating as mediation platforms without the oversight of a licensed professional, are held to any standard. They have no associations, no rules, no one other than the State to turn to if you get burned" Froelich is quick to remind.
JF Marketing/Auction and Real Estate Services, Ltd and Mr. Froelich are members of the Ohio Auctioneers Association, the National Auctioneers Association, and he is a licensed Ohio real estate agent. Mr. Froelich has attended and is one of only 800 or so practicing graduates of the Certified Auctioneers Institute (CAI), Indiana University in Bloomington, IN. As a graduate also of the Accredited Auctioneer of Real Estate program (AARE) he is uniquely and highly qualified to sell residential and commercial real estate wherever his clients need him to go.
For additional information and to contact Mr. Froelich, you may visit his broker's website at http://www.ohiorealestateauctions.com/ourauctioneers_details/109 or you may phone him at 440-454-1121. Email him at [email protected].
SOURCE JF Marketing/Auction & Real Estate Services Ltd
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