Audi Awarded Prestigious EyesOn Design Award at NAIAS 2010 for the All-New 2011 A8 Flagship Sedan

Jan 13, 2010, 09:57 ET from Audi of America Inc.

HERNDON, Va., Jan. 13 /PRNewswire/ --

  • All-new 2011 A8 luxury performance sedan was recognized for design excellence
  • The completely new Audi flagship won the award's production car debut category
  • The recognition for the A8 follows the EyesOn Design concept award given to the  Audi Sportback last year

The all-new 2011 Audi A8 luxury performance sedan took top honors in the prestigious EyesOn Design awards Tuesday at the North American International Auto Show.

The next generation of the Audi flagship won in the best production vehicle design debut category. The auto show in Detroit was its initial appearance at a world auto show, following its global unveiling in Miami last November. The 2011 A8 flagship sedan will be available at Audi U.S. dealers in fall 2010, marking a new level of progressive sophistication for the most sophisticated Audi nameplate.

The EyesOn Design jury consists of a diverse and international group of automotive and industrial designers, whose votes were tabulated by the accounting firm KPMG.

The new flagship demonstrates the brand's engineering excellence with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman's level of workmanship.

With all this technology the new Audi A8 offers the perfect synthesis of dynamics, perfection in design, workmanship and pioneering efficiency.

"The new Audi A8 is the sportiest sedan in its segment," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. "It combines numerous functions in a new and intelligent way. And it's unmatched in the stylistic elements and impression of the interior."

For more information or images of the all-new 2011 A8 image gallery, including images of Audi and Lamborghini Design Head Wolfgang Egger accepting the award, please go to For more information on EyesOn Design, please visit


Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. Visit or for more information regarding Audi vehicle and business issues.

SOURCE Audi of America Inc.