Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy

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Apr 10, 2012, 07:45 ET

NEW YORK, April 10, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy

http://www.reportlinker.com/p0829799/Audi-BMW-and-Mercedes-Benz-Vying-for-Sales-Supremacy.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Passenger_Car

Audi, BMW and Mercedes-Benz are all vying to dominate the premium car market. Success hinges on the four key markets of China, Germany, the UK and the US, which account for more than 60% of the trio's combined sales. The close relationship between affluent households and the performance of these three leading premium players suggests the outlook is good for future sales volumes.

Euromonitor International's new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor's unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad 'pull' factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor's coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Automotive products market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy

Euromonitor International

March 2012

Introduction

Premium Brands, Premium Incomes

Three German brands