Audi Design Chief Sielaff to Address Design Students in Detroit

Jan 06, 2010, 14:46 ET from Audi of America Inc.

HERNDON, Va., Jan. 6 /PRNewswire/ --

  • College for Creative Studies is a leading art and design educational institution with global influence
  • The lecture marks Stefan Sielaff's second visit with CCS Transportation Design students in the past year
  • Interaction between automotive designers and future design leaders is a unique opportunity

AUDI AG Head of Design Stefan Sielaff will address students at the College for Creative Studies (CCS) on Sunday, January 10 at 7:30 pm in Detroit.

This event marks Mr. Sielaff's second visit with CCS Transportation Design students in the past year. The lecture is expected to provide the opportunity for direct interaction between a top automotive design executive and the future design leaders who study at the globally recognized school for art and design education.

Throughout the lecture Mr. Sielaff will provide details on how the international design staff at Audi stays focused on upholding brand principles while innovating at the same time, as well as Audi Design project creation and development. Finally, he'll share the secrets to Audi Design success of remaining inspired while integrating itself into company development, production, and quality control processes. Direct interaction will then take place via an open Q&A session between the audience and Mr. Sielaff.

"The North American International Auto Show provides our students with the unique opportunity to get direct inspiration from the latest concept and production vehicles on display at that show," said Larry Erickson, Paul and Helen Farago Chair of Transportation Design, College for Creative Studies. "Of equal or greater importance is the opportunity that students have, during all of the show related activities, to interact with top design executives from around the world such as Stefan Sielaff from AUDI AG."

The event is part of the Toyota Lecture Series in Design, sponsored by the Toyota Motor Company. The lectures are free and open to the public, and held at CCS's Wendell W. Anderson Jr. Auditorium located in the Walter B. Ford II Building on the Walter and Josephine Ford Campus (201 E. Kirby St., Detroit, MI 48202). A reception with Sielaff will immediately follow the lecture. RSVPs are welcome by visiting the website or calling +1 313 664 7465.


Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit or for more information regarding Audi vehicle and business issues.


Located in Detroit, the College for Creative Studies is a world leader in art and design education and prepares students to enter the new, global economy where creativity shapes better communities and societies. A private, fully accredited college, CCS enrolls 1,400 students pursuing Master of Fine Arts degrees in Design and Transportation Design and Bachelor of Fine Arts degrees in Advertising Design, Art Education, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for over 4,000 Detroit youth annually through its Community Arts Partnerships programs. For more information visit

SOURCE Audi of America Inc.