Audi Reports Record January Sales to Open 2010

HERNDON, Va., Feb. 2 /PRNewswire/ -- Audi today reported January U.S. sales of 6,510 luxury performance cars and SUVs, which accounted for a 37.9% overall increase from January 2009. The results followed strong year-end sales that gave Audi the largest 2009 market share gain in the imported luxury vehicle sector.

Sales of the Audi A3 jumped 106.2% largely due to the availability of the A3 TDI clean diesel model, which won the 2010 Green Car of the Year award at the Los Angeles Auto Show in December.

In fact, the fuel efficiency and greenhouse gas emissions benefits of TDI technology continued to provide a winning story for Audi in January 2010. For the month, the A3 TDI made up 50% of all A3 sales, while demand for the larger Q7 TDI model constituted 48% of all Q7 sales. That level of demand far exceeds original expectations for TDI sales when Audi introduced the two models last year.

Sales of the Audi A4 sedan, the best-selling model in the Audi lineup, rose 60.3% in January 2010 compared to a year earlier. Sales of all A4 variants rose a solid 34.3% from a year earlier when the A4 Cabriolet was still available.

"Having ended 2009 on such a high note, it was important to ensure that our success was substantive and enduring," said Johan de Nysschen, President, Audi of America. "January sales figures reinforce the notion that our momentum is the byproduct of relentless innovation years in the making."

ABOUT AUDI

Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles.  AUDI AG is among the most successful luxury automotive brands globally; during 2009 Audi outsold all other luxury brands in Europe.  In the U.S. market Audi posted  the largest market share gain of any luxury automotive brand. Between 2009 and 2012, Audi will spend about nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.  AUDI AG will present the complete results for the 2009 business year at its Annual Press Conference on March 9, 2010 in Ingolstadt.

    
    
    
    
    AUDI US SNAPSHOT                                 YEAR TO DATE
    ----------------                           -------------------------
                      Jan-10  Jan-09  Yr/Yr %  Jan-10   Jan-09   Yr/Yr %
    Model Line        Actual  Actual  Change    YTD      YTD     Change
    ----------        ------  ------  ------   Actual   Actual   ------
                                               ------   ------  
    A3                   468     227   106.2%     468      227    106.2%
    ---                  ---     ---   -----      ---      ---    -----
    A4                 2,763   2,058    34.3%   2,763    2,058     34.3%
    ---                -----   -----    ----    -----    -----     ----
    A5                 1,051     603    74.3%   1,051      603     74.3%
    ---                -----     ---    ----    -----      ---     ----
    A6                   507     776   -34.7%     507      776    -34.7%
    ---                  ---     ---   -----      ---      ---    -----
    A8                    52      95   -45.3%      52       95    -45.3%
    ---                  ---     ---   -----      ---      ---    -----
    Audi Q5            1,050      31  3287.1%   1,050       31   3287.1%
    -------            -----     ---  ------    -----      ---   ------
    Audi Q7              473     668   -29.2%     473      668    -29.2%
    -------              ---     ---   -----      ---      ---    -----
    R8                    43     107   -59.8%      43      107    -59.8%
    ---                  ---     ---   -----      ---      ---    -----
    TT                   103     157  -34.45      103      157    -34.4%
    ---                  ---     ---  ------      ---      ---    -----
    Total Audi Sales   6,510   4,722    37.9%   6,510    4,722     37.9%
    ================   =====   =====    ====    =====    =====     ====
    
    NOTES:
    - A4 includes Audi A4 sedan, Avant, and RS models.
    - A5 includes Audi A5 coupe' and S5 coupe' models.
    - A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
    - A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
    - TT includes Audi TT coupe' and TT roadster models
    

SOURCE Audi of America, Inc.