Audience Town Launches Audience Targeting Add-On, Bringing Smarter Retargeting to the Home Building Industry

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Oct 14, 2025, 08:49 ET

LOGAN, Utah, Oct. 14, 2025 /PRNewswire/ -- Today, Audience Town, the only performance analytics platform for home builders, launches the Audience Targeting Add-On. For the first time in the new home industry, builders can retarget only their highest-value website visitors - no wasted spend, no guesswork.

This powerful new capability lets builders create ultra-precise audiences based on their real website traffic, filtered by consumer behavior and demographic attributes, then seamlessly sync directly into Meta (Facebook and Instagram) with one click.

With the Audience Targeting Add-On, builders can create custom segments from their own website traffic using behavior, demographics, and lifestyle signals. Just filter, name your audience, and send it to Meta with one click - and your audience will resync automatically! It's fully integrated into your workflow, with FHA-compliant guardrails to target smarter and stay protected.

Your curated audience appears in Meta, ready to power your next campaign. No exports, no extra tools - just select and launch. Build unlimited segments, target with precision, and put your existing site data to work. As performance improves, so does the quality of your traffic, creating a flywheel of better results without increasing spend. It's smarter retargeting, built to scale.

Traditional retargeting wastes clicks on real estate agents, recent buyers, or casual browsers. The Audience Targeting Add-On changes the game, enabling builders to reach only those who actually match their ideal customer profile.

"Builders spend good money driving traffic, but not all traffic is created equal," said Ed Carey, Founder and CEO of Audience Town. "This add-on lets you focus that same budget on the buyers who are most likely to convert: the ideal customers. It's smarter retargeting, built for builders."

With this release, Audience Town becomes the only platform in new construction offering custom first-party audience retargeting built specifically for home builders, powered by proprietary behavioral and demographic data, designed with compliance in mind. Finally, home builders' first-party data is addressable.

The Audience Targeting Add-On is now available as an upgrade to new and existing Foundation customers. Pricing starts at $30–$60 per community per month for unlimited audiences, impressions, and ad spend.

About Audience Town

Audience Town is the first and only performance analytics platform built specifically for the new home industry. From lead attribution to competitive market analysis, Audience Town helps builders optimize their sales and marketing strategy with real-time, actionable data. Learn more ataudiencetown.com.

Media Contact
Kinsey Wolf, Audience Town
704.251.9502
[email protected]

SOURCE Audience Town