Audience Town Launches the First & Only Attribution Solution for Home Builders, Providing Full Visibility Into What Actually Drives Home Sales

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Jul 16, 2025, 08:49 ET

LOGAN, Utah, July 16, 2025 /PRNewswire/ -- Audience Town, the only performance analytics platform for the new home industry, today announced the launch of its Attribution Bundle, a powerful add-on to its Foundation platform. Attribution achieves the gold standard of marketing intelligence, giving home builder marketing and sales teams full visibility into the entire buyer journey, beyond just clicks and form fills.

Attribution Bundle is the first and only solution to provide home builders with visibility into the entire path-to-purchase. This achieves the gold standard of performance analytics: full visibility into which on- and offline activities drive qualified leads and home sales. Learn more in a clickable, self-guided demo: https://audiencetown.storylane.io/share/pa8y66lrprk5

"Until now, connecting the dots from ad spend to closed sale in home building has been nearly impossible," said Ed Carey, Founder and CEO of Audience Town. "About 50 percent of actual home buyers never filled out a form anywhere. You need full visibility into actions buyers take, on- and offline, to create an accurate picture of your path-to-purchase. Attribution Bundle is the only solution that goes beyond clicks and form fills. This is a holy grail for home builders."

Built to integrate seamlessly with popular homebuilder CRMs like HubSpot (available now) and Lasso (coming soon), the Attribution Bundle enables builders to connect marketing activity with real world outcomes with an accurate buyer journey for your community, 1:1 lead matching, CRM contact enrichment, and online and offline attribution.

"Marketing teams are under pressure and builders need to sell, no matter the market," Carey added. "Now is the time to market smarter and focus your budget on what's actually working; the Attribution Bundle gives you that insight, so you can spend better."

The Attribution Bundle is built for action:

Track the full path-to-purchase across digital and in-person touchpoints
Match anonymous website visitors to CRM leads in real time
See which campaigns and channels actually close deals vs. just drive web traffic
Unify reporting across sales, marketing, and offline activity
First and last touch attribution based on actions your leads actually take
Align sales and marketing around lead quality, volume, and behavior.
Develop accurate KPIs based on real data about your conversion rates by community

The product is now available with priority access to all Audience Town Foundation users. The HubSpot CRM integration is available now, and the Lasso CRM integration will be available in Fall 2025. Additional CRMs will be available in 2026.

Interested teams can request access or book a demo today to see Attribution in action.

Audience Town will showcase the Attribution Bundle at the upcoming Sales & Marketing Leadership Summit in Denver, CO, with live demos available at booth #109.

About Audience Town

Audience Town is the first and only analytics platform built specifically for the new home industry. From marketing attribution to competitive market analysis, Audience Town helps builders optimize their sales and marketing strategy with real-time, actionable data. Learn more at audiencetown.com.

Media Contact

Kinsey Wolf, Audience Town
704.251.9502
[email protected]

SOURCE Audience Town