NEW YORK, Nov. 17, 2016 /PRNewswire/ -- Augment – an enterprise augmented reality platform provider that allows users to envision any object in their current environment – announced the launch of the first-ever augmented reality SDK solution for both native mobile app and web integrations. Augment now offers brands, retailers and manufacturers around the world an entirely new way to integrate augmented reality (AR) technology into their existing platforms, in order to deliver unique, personalized online shopping experiences for their customers.
Until now, e-retailers have not been able to integrate AR solutions directly into their existing platforms. Instead, customers are often driven to download additional or third-party apps. However, with the launch of Augment's eCommerce SDK solution, brands can now integrate seamlessly and customers can enjoy an augmented reality experience while shopping without having to download new content. Retail projections show that augmented reality will generate $120 billion in revenue by 20201, which gives retailers a significant reason to integrate the technology into its platforms now.2
"Today's consumers are looking to brands and retailers for innovative and more efficient ways to browse and shop," said Jean Francois Chianetta, CEO and co-founder of Augment. "As mobile commerce growth outpaces e-commerce; it's becoming crucial for brands to enhance their mobile customer offerings. By opening up our technologies and allowing brands to integrate it into their sites and apps, e-retailers will now be able to enhance the shopping experience for their customers by bringing customized products into their homes in real time."
Once retailers integrate the solution, customers will be able to view a realistic rendering of a given product within their own personal environment, in real time, at scale. For example, a couple remodeling their home will be able to use their mobile device (iOs or Android) to view an entertainment console or sofa from an e-retailers website or app, and see what it might look like within their living room, without leaving the comfort of their home. The new shopping experience is referred to as ''Augmented Commerce," which enables retailers to have shoppers try products virtually first - through augmented reality - before buying.
Augment's centralized product database makes it simple for companies to select their 3D products of choice – from kitchen appliances to office furniture – in augmented reality through their AR eCommerce platform.
By offering the solution on both mobile and desktop websites, as well as via native mobile app, brands and retailers can reach new and existing customers, while still engaging their most loyal customers on their native apps. For more details, please visit: www.Augment.com/technology/augmented-reality-sdk.
Augment is an enterprise augmented reality platform provider that allows users to envision any object, in their current environment.
Augment's turnkey augmented reality solution is aimed at professionals, retailers and brands, delivered through a SaaS (Software as a Service) platform or can be easily integrated via a SDK. With more than 200 clients in 36 countries, Augment is trusted to support sales and marketing efforts for major brands, including Coca-Cola, L'Oréal, Accor Hotels, Engie, and Siemens. A leader in the AR space, Augment's consumer facing app is the top rated augmented reality app in both Android and iOs stores, boasting more than 2 million downloads and 10,000 active users daily.
Augment was founded in October 2011, is headquartered in Paris (France) and has commercial offices in New York City (USA) and Orlando (USA). For more, visit http://augment.com/
1 Manatt Digital Media
2 Retail Perceptions, Interactions Marketing, October 2016