NEW YORK, July 6, 2023 /PRNewswire/ -- The augmented reality and virtual reality market is set to grow by USD 364,557.67 million from 2022 to 2027 progressing at a CAGR of 52.37% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The increasing demand for AR and VR technology is a key factor driving the market growth. The adoption of VR and AR technology is majorly due to VR and AR technology. The increase in technological advancements is helping users to use the technology in a more user-friendly manner. For example, Google's Project Glass offers access to a variety of AR applications. Online and offline shopping with various AR applications is also getting popular. Virtual fitting rooms are helping users in choosing the right size of clothing and reduce the frequency of returns. Hence, growing application areas for AR and VR technology in different fields are expected to drive market growth during the forecast period. - Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and a forecast period (2023-2027). Download Sample Report in minutes!
The augmented reality and virtual reality market report provide a holistic update, market size and forecast, trends, growth drivers, challenges, and vendor analysis.
The augmented reality and virtual reality market covers the following areas:
- Augmented Reality and Virtual Reality Market Sizing
- Augmented Reality and Virtual Reality Market Forecast
- Augmented Reality and Virtual Reality Market Analysis
Augmented Reality and Virtual Reality Market 2023-2027 - Market Dynamics
Major Trends
Growing funding in AR and VR startups by investors is a major trend shaping the market. AR is becoming popular and is being used in various fields such as enterprises, healthcare, and marketing. Display medium manufacturers and AR application developers are the focus of funding in the market. Funding for small startups from venture capitalists is promoting technological advancements in the AR and VR market. For example, Magic Leap Inc. received $461 million in Series D funding from investors. Hence, the increase in funding is expected to drive market growth during the forecast period.
Significant Challenges
The risks associated with AR and VR applications may restrict market growth. A new and different intellectual property containing sensitive information, which requires controls for security and privacy, is rising due to the utilization of AR and VR. Protecting the information that is being generated in an AR and VR world and ensuring its integrity also becomes significantly important for the vendors. Furthermore, it can collect a lot of information from the users' social networking accounts and pose a threat to the consumers' personal data. AR smart glasses are also associated with privacy-related concerns as these glasses automatically screen and process the users' environment, which violates the privacy of users. Hence, these factors are expected to restrict the market growth during the forecast period.
Augmented Reality and Virtual Reality Market 2023-2027: Market Segmentation
The augmented reality and virtual reality market by application (consumer and enterprise), technology (AR and VR), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
- The market share growth in the AR segment will be significant during the forecast period. The demand for AR is rising due to its applications in various fields. As a result, the manufacturing of hardware, such as headsets, smart glasses, and lenses for AR technology, is increasing significantly. Furthermore, companies are using AR for streamlining their processes, training and troubleshooting, advertising, marketing, and entertainment purposes in various industries. For example, Google announced AR in Search. Hence, these factors are expected to drive the segment growth during the forecast period.
This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report
What's New? -
- Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
- Global competitiveness and key competitor positions
- Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!
Companies Mentioned
- Alphabet Inc.
- Apple Inc.
- Augmented Pixels Inc.
- Blippar Ltd.
- CyberGlove Systems Inc.
- Eon Reality Inc.
- HP Inc.
- HTC Corp.
- Innovega Inc.
- Lenovo Group Ltd.
- Magic Leap Inc.
- Microsoft Corp.
- PTC Inc.
- Samsung Electronics Co. Ltd.
- Seiko Epson Corp.
- Toshiba Corp.
- Vuzix Corp.
- Wikitude GmbH
- Zugara Inc.
- Maxst Co. Ltd.
Vendor Offering
- Apple Inc. - The company offers solutions for augmented reality and virtual reality experience, which enhances the real-world environment with playful, immersive effects using LiDAR to sense depth.
- HP Inc. - The company offers solutions for augmented reality and virtual reality experiences for gaming and business activities with hyper-real visuals, comfort, and compatibility.
- Microsoft Corp. - The company offers solutions for augmented reality and virtual reality, which stay engaged heads-up, hands-free longer, and more comfortable to safely complete tasks error-free.
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Augmented Reality and Virtual Reality Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 52.37% |
Market growth 2023-2027 |
USD 364,557.67 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
31.83 |
Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, Zugara Inc., and Maxst Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global augmented reality and virtual reality market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global augmented reality and virtual reality market 2017 - 2021 ($ million)
- 4.2 By technology Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – By technology Segment 2017 - 2021 ($ million)
- 4.3 By application Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – By application Segment 2017 - 2021 ($ million)
- 4.4 By geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – By geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Technology
- 6.1 Market segments
- Exhibit 30: Chart on Technology - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Technology - Market share 2022-2027 (%)
- 6.2 Comparison by Technology
- Exhibit 32: Chart on Comparison by Technology
- Exhibit 33: Data Table on Comparison by Technology
- 6.3 AR - Market size and forecast 2022-2027
- Exhibit 34: Chart on AR - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on AR - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on AR - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on AR - Year-over-year growth 2022-2027 (%)
- 6.4 VR - Market size and forecast 2022-2027
- Exhibit 38: Chart on VR - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on VR - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on VR - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on VR - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Technology
- Exhibit 42: Market opportunity by Technology ($ million)
7 Market Segmentation by Application
- 7.1 Market segments
- Exhibit 43: Chart on Application - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
- 7.2 Comparison by Application
- Exhibit 45: Chart on Comparison by Application
- Exhibit 46: Data Table on Comparison by Application
- 7.3 Consumer - Market size and forecast 2022-2027
- Exhibit 47: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Consumer - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
- 7.4 Enterprise - Market size and forecast 2022-2027
- Exhibit 51: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Application
- Exhibit 55: Market opportunity by Application ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 57: Chart on Market share by geography 2022-2027 (%)
- Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 59: Chart on Geographic comparison
- Exhibit 60: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 APAC - Market size and forecast 2022-2027
- Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.5 Europe - Market size and forecast 2022-2027
- Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.6 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.7 South America - Market size and forecast 2022-2027
- Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Germany - Market size and forecast 2022-2027
- Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.11 UK - Market size and forecast 2022-2027
- Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.12 Japan - Market size and forecast 2022-2027
- Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 101: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 102: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 104: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 105: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 106: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 107: Matrix on vendor position and classification
- 12.3 Alphabet Inc.
- Exhibit 108: Alphabet Inc. - Overview
- Exhibit 109: Alphabet Inc. - Business segments
- Exhibit 110: Alphabet Inc. - Key news
- Exhibit 111: Alphabet Inc. - Key offerings
- Exhibit 112: Alphabet Inc. - Segment focus
- 12.4 Apple Inc.
- Exhibit 113: Apple Inc. - Overview
- Exhibit 114: Apple Inc. - Business segments
- Exhibit 115: Apple Inc. - Key news
- Exhibit 116: Apple Inc. - Key offerings
- Exhibit 117: Apple Inc. - Segment focus
- 12.5 Augmented Pixels Inc.
- Exhibit 118: Augmented Pixels Inc. - Overview
- Exhibit 119: Augmented Pixels Inc. - Product / Service
- Exhibit 120: Augmented Pixels Inc. - Key offerings
- 12.6 Blippar Ltd.
- Exhibit 121: Blippar Ltd. - Overview
- Exhibit 122: Blippar Ltd. - Product / Service
- Exhibit 123: Blippar Ltd. - Key offerings
- 12.7 CyberGlove Systems Inc.
- Exhibit 124: CyberGlove Systems Inc. - Overview
- Exhibit 125: CyberGlove Systems Inc. - Product / Service
- Exhibit 126: CyberGlove Systems Inc. - Key offerings
- 12.8 HP Inc.
- Exhibit 127: HP Inc. - Overview
- Exhibit 128: HP Inc. - Business segments
- Exhibit 129: HP Inc. - Key news
- Exhibit 130: HP Inc. - Key offerings
- Exhibit 131: HP Inc. - Segment focus
- 12.9 HTC Corp.
- Exhibit 132: HTC Corp. - Overview
- Exhibit 133: HTC Corp. - Product / Service
- Exhibit 134: HTC Corp. - Key offerings
- 12.10 Lenovo Group Ltd.
- Exhibit 135: Lenovo Group Ltd. - Overview
- Exhibit 136: Lenovo Group Ltd. - Business segments
- Exhibit 137: Lenovo Group Ltd. - Key offerings
- Exhibit 138: Lenovo Group Ltd. - Segment focus
- 12.11 Magic Leap Inc.
- Exhibit 139: Magic Leap Inc. - Overview
- Exhibit 140: Magic Leap Inc. - Product / Service
- Exhibit 141: Magic Leap Inc. - Key offerings
- 12.12 Microsoft Corp.
- Exhibit 142: Microsoft Corp. - Overview
- Exhibit 143: Microsoft Corp. - Business segments
- Exhibit 144: Microsoft Corp. - Key news
- Exhibit 145: Microsoft Corp. - Key offerings
- Exhibit 146: Microsoft Corp. - Segment focus
- 12.13 PTC Inc.
- Exhibit 147: PTC Inc. - Overview
- Exhibit 148: PTC Inc. - Business segments
- Exhibit 149: PTC Inc. - Key offerings
- Exhibit 150: PTC Inc. - Segment focus
- 12.14 Samsung Electronics Co. Ltd.
- Exhibit 151: Samsung Electronics Co. Ltd. - Overview
- Exhibit 152: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 153: Samsung Electronics Co. Ltd. - Key news
- Exhibit 154: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 155: Samsung Electronics Co. Ltd. - Segment focus
- 12.15 Seiko Epson Corp.
- Exhibit 156: Seiko Epson Corp. - Overview
- Exhibit 157: Seiko Epson Corp. - Business segments
- Exhibit 158: Seiko Epson Corp. - Key news
- Exhibit 159: Seiko Epson Corp. - Key offerings
- Exhibit 160: Seiko Epson Corp. - Segment focus
- 12.16 Toshiba Corp.
- Exhibit 161: Toshiba Corp. - Overview
- Exhibit 162: Toshiba Corp. - Business segments
- Exhibit 163: Toshiba Corp. - Key news
- Exhibit 164: Toshiba Corp. - Key offerings
- Exhibit 165: Toshiba Corp. - Segment focus
- 12.17 Zugara Inc.
- Exhibit 166: Zugara Inc. - Overview
- Exhibit 167: Zugara Inc. - Product / Service
- Exhibit 168: Zugara Inc. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources
- 13.5 List of abbreviations
- Exhibit 175: List of abbreviations
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