ALPINE, Utah, May 25, 2017 /PRNewswire/ -- Seek (www.seekadventureapp.com), an augmented reality app, has partnered with Universal Studios and Cinemark, to promote the upcoming Tom Cruise Summer blockbuster, The Mummy.
At over 300 locations nationwide, anybody who downloads Seek can go to Cinemark theaters and open the Mummy sarcophagus (in lieu of the standard Seek treasure chest) for the opportunity to win $100 gift cards, concessions discounts, Universal Studios tickets, or even free movie tickets from Fandango. Kicking off tomorrow, the campaign will continue through June 10th, 2017 with total of over 10,000 possible prizes and $15,000 in value. Participation is free through Seek, and thousands of other prizes are given away in the app every month.
In addition to Universal Pictures, Cinemark, and Fandango, Seek will be running campaigns for Samsung, Six Flags, Sprint, and dozens of other brands this summer. CEO of Seek, Jon Cheney, said, "The launch of the Universal Pictures campaign for The Mummy, tied in with Cinemark and Fandango, is another meaningful validation of what we're doing. Delivering augmented reality content in a relevant and rewarding way is what Seek is all about—this campaign hits on every point of our mission."
Seek launched to the public on March 1, and has quickly grown in users and partnerships. Because of the rewarding nature of the app and the engagement with brands in a fun and meaningful way, Seek has flipped advertising on its head, with Seekers constantly anticipating the addition of new brands offering new prizes. Brands are jumping at the opportunity to create positive and meaningful engagements with consumers in a platform that has active users in over 70 countries.
About Seek: Seek, an augmented reality mobile app, offers the chance for users to win real rewards found through augmented reality while promoting physical activity. Seek's slogan is "Rewards through Adventure," and strives to add even more reasons for consumers to be active and allows brands to be sensitive to health conscious trends. While Seek is free for users, advertisers pay Seek to include their prizes, from free products to exclusive deals and experiences to their own audience as well as users of the Seek app, driving customers to any physical location worldwide.