The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7,951.2 million by 2023, at a CAGR of 47.1% during the forecast period.
Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of the augmented reality in retail market. Conventional strategies of advertising and marketing, as well as transactional sales, have been greatly revolutionized with the addition of innovative technological advancements; together these progressions have uplifted the retail industry. The fierce competition in the retail industry has encouraged retailers to adopt advanced technologies in their space. Consumer engagement through online and offline modes is the most effective strategy adopted to sustain and grow in the retail industry.
The lack of compatibility, interoperability, privacy, and security concerns associated with the use of AR restrain the growth of the AR in retail market.
This report covers the augmented reality in retail market on the basis of retail type, application, device type, offering (hardware and software), and geography.
The early adoption of AR by the furniture retailers such as Ikea and WayFair is the major factor driving the growth of the augmented reality in retail market for furniture and lighting. Younger customers, fierce competition, and ease of showcasing would further drive the growth of the augmented reality in retail market for furniture and lighting. Increasing online furniture shopping has been a major boost to furniture retailers.
Growing adoption of smart AR mirrors in the clothing industry has helped boost the AR in retail market. Smart mirrors are being increasingly used for virtual apparel fitting as a try-before-you-buy option. The use of try-on solutions has also witnessed a wider adoption for jewelry stores, wherein customers can virtually try on the jewelry before they buy.
Planning and designing is another application in the AR in retail market to have seen a widespread usage. This is due to its use in furniture and lighting, and automotive interior planning applications. Customers can plan and design their home decor or automotive interior by virtually placing different products to get a sense of the real environment.
North America is expected to lead the AR in retail market in terms of market size in 2018 and APAC is expected to have the highest growth in AR in retail market during the forecast period. North America is also leading in private equity investments. More than 95% of total investments in the AR market have been made in North America. The US homes a few major retail industries across the world, with the apparel industry being the largest; it is 50% larger than the retail industry in China. The 12 major US retailers hold one-third of the market share across the world; this further drives the AR in retail market in North America.
Growing consumer and commercial markets with increasing investments in countries such as Japan and China would boost the growth of the AR in retail market in APAC. E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide
This report discusses the drivers, restraints, opportunities, and challenges pertaining to the AR in retail market. In addition, it analyzes the current market scenario and forecasts the market size till 2023.
Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria).
The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).
Key Topics Covered
1 Introduction 1.1 Objectives of the Study 1.2 Definition 1.3 Study Scope 1.3.1 Markets Covered 1.3.2 Years Considered for the Study 1.4 Currency 1.5 Limitations 1.6 Stakeholders
2 Research Methodology 2.1 Research Data 2.1.1 Secondary Data 22.214.171.124 Secondary Sources 2.1.2 Primary Data 126.96.36.199 Primary Interviews With Experts 188.8.131.52 Breakdown of Primaries 184.108.40.206 Key Data From Primary Sources 2.1.3 Secondary and Primary Research 220.127.116.11 Key Industry Insights 2.2 Market Size Estimation 2.2.1 Bottom-Up Approach 18.104.22.168 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side) 2.2.2 Top-Down Approach 22.214.171.124 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side) 2.3 Market Breakdown & Data Triangulation 2.4 Research Assumptions
3 Executive Summary
4 Premium Insights 4.1 AR in Retail Market, 2018-2023 (USD Billion) 4.2 AR in Retail Market in APAC 4.3 AR in Retail Market: Developed vs Developing Markets, 2018 and 2023 (USD Million) 4.4 APAC Expected to Grow at Highest CAGR Between 2018 and 2023 in AR in Retail Market 4.5 AR in Retail Market, By Application (USD Million) 4.6 AR in Retail Market, By Device Type
5 Market Overview 5.1 Introduction 5.2 History and Evolution of AR Technology 5.3 Market Dynamics: AR in Retail Market 5.3.1 Drivers 126.96.36.199 Increasing Online Shopping Interests Retailers in Ar 188.8.131.52 Increasing Smartphone Penetration Drives Growth of AR Apps 184.108.40.206 Growing Adoption of Connected Devices Drives Growth of AR in Retail 5.3.2 Restraints 220.127.116.11 Lack of Compatibility and Interoperability 18.104.22.168 Privacy and Security Concerns 5.3.3 Opportunities 22.214.171.124 Rising Investments in Retail Sector 126.96.36.199 Establishing Direct Connect With End Users 5.3.4 Challenges 188.8.131.52 Reluctance Among Retailers 184.108.40.206 Lack of Skills and Expertise 5.4 Value Chain Analysis
6 Augmented Reality in Retail Market, By Technology 6.1 Introduction 6.2 Augmented Reality Technology 6.2.1 Marker-Based Augmented Reality 220.127.116.11 Passive Marker 18.104.22.168 Active Marker 22.214.171.124 Marker-Based AR Use Cases 6.2.2 Markerless Augmented Reality 126.96.36.199 Model-Based Tracking 188.8.131.52 Image-Based Processing 184.108.40.206 Markerless AR Use Cases
7 Augmented Reality in Retail Market, By Offering 7.1 Introduction 7.1.1 Hardware 220.127.116.11 Displays and Projectors 18.104.22.168 Sensors 22.214.171.124.1 Accelerometers 126.96.36.199.2 Gyroscopes 188.8.131.52.3 Magnetometers 184.108.40.206.4 Proximity Sensors 220.127.116.11 Semiconductor Components 18.104.22.168.1 Controllers and Processors 22.214.171.124.2 Integrated Circuits 126.96.36.199 Cameras 188.8.131.52 Others 7.2 Software & Services 7.2.1 Introduction 7.2.2 Software Development Kits and Apps 7.2.3 Services 7.2.4 AR Software Functions 184.108.40.206 AR Remote Collaboration 220.127.116.11 Workflow Optimization 18.104.22.168 Documentation 22.214.171.124 Visualization 126.96.36.199 3d Modeling 188.8.131.52 Navigation
8 Augmented Reality in Retail Market, By Device Type 8.1 Introduction 8.2 Augmented Reality Devices 8.2.1 Head-Mounted Displays 184.108.40.206 AR Smart Glasses 8.2.2 Smart AR Mirrors 8.2.3 Handheld Devices
9 Augmented Reality in Retail Market, By Application 9.1 Introduction 9.2 Try-On Solutions 9.3 Planning & Designing 9.4 Advertising & Marketing 9.5 Information Systems
10 Augmented Reality in Retail Market, By Retail Type 10.1 Introduction 10.2 Furniture & Lighting 10.2.1 Use Cases in Furniture & Lighting 10.2.1.1 IKEA Develops AR App to Make Furnishing Easier 10.2.1.2 Wayfair Uses AR to Gain Business Benefits 10.3 Beauty & Cosmetics 10.3.1 Use Cases in Beauty & Cosmetics 10.3.1.1 L'oreal Buys Modiface to Strengthen Their Digital Strategy 10.3.1.2 Sephora Uses AR in Its Virtual Try-On Makeup Solution 10.4 Apparel Fitting 10.4.1 Use Cases in Apparel Fitting 10.4.1.1 Zara Enhances Shopping Experience Using Ar 10.4.1.2 Uniqlo Uses Smart AR Mirror 10.5 Jewelry 10.5.1 Use Cases in Jewelry 10.5.1.1 Swarovski Partnered With Perfect Corp. to Introduce AR Filters 10.5.1.2 De Beers Used AR to Market Its Forevermark Diamond Brand 10.6 Grocery Shopping 10.6.1 Use Cases in Grocery Shopping 10.6.1.1 Coop Italia Unveiled Supermarket of the Future 10.6.1.2 China's Largest Online Grocery Store Yihaodian Uses Ar 10.7 Footwear 10.7.1 Use Cases in Footwear 10.7.1.1 Converse Made Shopping Simple With Its App 10.7.1.2 Nike Used AR to Sell Its Products 10.8 Others 10.8.1 Use Cases in Other Retail Types 10.8.1.1 Ray-Ban Used Smart AR Mirror to Virtually Try Glasses 10.8.1.2 Dulux Helps Previsualize Walls With Ar 10.8.1.3 Bmw Creates Visualizer App to Showcase Cars
11 Augmented Reality in Retail Market, Geographical Analysis 11.1 Introduction 11.2 North America 11.2.1 US 11.2.2 Canada & Mexico 11.3 Europe 11.3.1 Germany 11.3.2 France 11.3.3 UK 11.3.4 Rest of Europe 11.4 APAC 11.4.1 China 11.4.2 Japan 11.4.3 South Korea 11.4.4 Rest of APAC 11.5 RoW 11.5.1 Middle East & Africa 11.5.2 South America
12 Competitive Landscape 12.1 Introduction 12.2 Ranking for AR in Retail Market Players 12.2.1 Product Launches & Developments 12.2.2 Partnerships 12.2.3 Agreements, Collaborations, & Capital Funding 12.2.4 Acquisitions & Expansions
13 Company Profiles 13.1 Introduction 13.2 Key Players 13.2.1 PTC 13.2.2 Google 13.2.3 Microsoft 13.2.4 Apple 13.2.5 Wikitude 13.2.6 Blippar 13.2.7 Zugara 13.2.8 Marxent Labs 13.2.9 Augment 13.2.10 Viewar 13.3 Other Important Players 13.3.1 Holition 13.3.2 Gravity Jack 13.3.3 IKEA 13.3.4 Sephora 13.3.5 Amazon 13.3.6 Imaginate Technologies 13.3.7 Kudan 13.3.8 Total Immersion 13.3.9 Inde 13.4 Start-Up Ecosystem 13.4.1 ADS Reality 13.4.2 Xzimg 13.4.3 Visionstar Information Technology (Shanghai) (Easyar) 13.4.4 Zappar 13.4.5 Obsess