LOS ANGELES, Feb. 23, 2017 /PRNewswire/ -- Users of Lumyer, an augmented reality app that adds real video and sound effects to photos and videos, have downloaded more than 250 million effects in the last 10 months.
Available on iOS and Android, Lumyer has more than 11 million installs to date and has quickly become a hit for users to augment their pictures and videos with real video and sound effects instead of cartoon animations. Users then have the ability to share Lumys (a photo or video with Lumyer's effects) on any social media platform, via text message or instant message.
"Lumyer innovates new free and premium effects several times per month to perfect a user's augmented reality experience that makes them want to use the app again and again," CEO Diego Mortillaro said. "Reaching the 250 million effect download mark is proof of that."
With an average of 2.5 million monthly unique users creating more than 5.5 million Lumys in the last 30 days, companies are looking to launch branded partnerships to engage with the hard-to-reach millennial market. Most recently, Universal Pictures partnered with Lumyer on branded effects for the movies Sing and Ouija: Origin of Evil.
"When users engage on Lumyer for an average of six minutes per session, brands take notice and want to be a part of that. We are happy to have created a product that our users love," Mortillaro said.
Founded in 2015, Lumyer began as a tool for users to bring character to their images through a variety of fun effects. The app, available for both iOS and Android, is one of the most popular augmented reality tools available and is now grabbing the attention of brand marketers thanks to its interactive capabilities. Lumyer is based in Los Angeles, was named one of the top Google Play trending apps for 2016 and has attracted investors including Plug and Play Tech Center. For more information, visit www.Lumyer.com.