Aunt Fannie's® Adds JPG Resources' Jeff Grogg to Advisory Board

Aug 18, 2015, 09:22 ET from Aunt Fannie’s, Inc.

GREENVILLE, S.C., Aug. 18, 2015 /PRNewswire/ -- Aunt Fannie's, Inc. (, developer and manufacturer of the natural, non-toxic, fast-acting fruit fly solution, FlyPunch!™ is pleased to announce that Mr. Jeff Grogg, an authority on food and beverage brand growth, will be joining the company's Board of Advisors.

Before launching JPG Resources in 2009, Mr. Grogg led product innovation at Kashi as the company grew from $25 million to $750 million in sales over 9 years.  In addition, Jeff headed the R&D team for Kellogg's Health and Wellness business, launching a series of Special K and All-Bran functional beverages and bars.  Currently as Managing Director at JPG Resources, he now oversees his company's three areas of practice, focusing specifically on Marketing and Sales, Product Creation and Commercialization, and Operations and Quality for both emerging and mature food and beverage brands.

These experiences have given Jeff direct insight into rapidly moving functional food concepts from blue sky to market shelf, as well as into the creation of brands and products that capture the hearts of consumers, retailers, and investors.  JPG Resources now works with companies including startups, leading natural and specialty brands, and global leaders, contributing strategic and executional expertise to enable and drive business growth. 

"I believe Aunt Fannie's is poised for continued growth particularly due to the effectiveness of their product, as well as their commitment to remaining non-toxic and safe around food. Given their extremely strong team, I expect Aunt Fannie's will be a powerhouse in the food service and household product segments," Grogg says.

"Jeff's resume is obviously impressive, and I believe his expertise in brand growth in the food and beverage industry is exactly what we need," says Aunt Fannie's founder and CEO Mat Franken. "Between the work he is doing with JPG Resources and his prior successes with food and beverage brands, Jeff will be a key member of our distinguished Board of Advisors."

Please visit:

Contact: Alissa Sears, Christie & Co –


SOURCE Aunt Fannie’s, Inc.