Auri Releases Brand Video

LAGUNA BEACH, Calif., Aug. 5, 2011 /PRNewswire/ -- Auri, Inc., (OTC.BB: AURI), a technology infused, fashion footwear design house for men and women, today announced the debut of its inaugural corporate brand video, presented by company Founder and CEO Ori Rosenbaum.

The 5-minute production presents the company's unique and disruptive brand positioning and offers a first hand look at the distinctive design process, including Auri's proprietary and patented technologies embedded throughout its men's and women's fashion footwear collections. The backdrop to the video is taken from the recent New York City fashion photo shoot, filmed on location throughout Manhattan and SOHO.

The video can be viewed at: http://www.youtube.com/watch?v=VhuTMsxR6iw&hd=1  

Rosenbaum states, "This video incorporates a perfect venue to clearly and succinctly present our brand's unique vision and powerful positioning within the fashion footwear space. Our brand has a fundamentally different point of view, and this presentation not only describes why we don't march in lockstep with the rest of the industry, but why the status quo simply isn't good enough and what the future of fashion looks like today."

About Auri, Inc.

Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Crafted with full grain and Italian leathers with hand finished details, the products incorporate a seamless fusion of next level technologies with pure style delivering a unique experience without compromise.

Advanced technologies include active suspension systems, compression control, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  The shoes can be found at leading stores such as Nordstrom and Fred Segal. For more information and a store near you please visit www.aurifootwear.com.

Media Contact:

SnL Communications
Marla White
Phone: (310) 996-0239
Email: [email protected]

Investor Relations:
MZ-HCI
Ted Haberfield, President
Phone: (760) 755-2716
Email: [email protected]
Web: www.mz-hci.com

SOURCE Auri, Inc.