Auri Retains MZ-HCI as Its Investor Relations Advisor

LAGUNA BEACH, Calif., July 7, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI), announced today that the Company has retained MZ-HCI as its investor relations advisor.

MZ-HCI will assist Auri with communicating its corporate, financial and investor developments to shareholders and investors, while building its credibility in the capital markets. Matthew Hayden, Ted Haberfield, and the MZ-HCI team will be advising the Company in all facets of corporate and financial communications.

"We selected HC International as our investor relations partner because of the breadth and depth of the services they provide on a global level," said Ori Rosenbaum, Chief Executive Officer of Auri, Inc. "As a new company that recently completed our go-public transaction in February 2011, we require an investor relations counsel that has an established track record of providing exemplary services and strong relationships with both retail and institutional investors. As we accelerate our growth through several potentially game-changing business opportunities, we will benefit from MZ-HCI's assistance in building our corporate brand, extending our footprint into the international marketplace and expanding our shareholder base."

"Auri is an exciting, young company in a large and growing market," said Matthew Hayden, President of HC International, Inc. "The Company's unique strategy of marketing branded, fashionable and comfortable footwear at a compelling value resonates with a wide audience. We look forward to helping them with all aspects of their corporate communications and investor relations needs."

About Auri, Inc.

Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies, including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  For more information, please visit www.aurifootwear.com.

About MZ-HCI

MZ-HCI is the world's largest independent investor relations (IR), corporate governance and communications, market intelligence and applied technologies firm, with over 530 clients in 10 countries and offices in leading investment centers, including New York, Chicago, San Diego, Beijing, Shanghai, Hong Kong, Taipei, Sao Paulo.

Safe Harbor Statement

This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believe, expect, anticipate, optimistic, intend, will" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of risks and factors, including those discussed in the Company's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risks and other factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Contacts:

Media Contact:

SnL Communications
Marla White
Phone: (310) 996-0239
Email: [email protected]  

Investor Relations:

MZ-HCI
Ted Haberfield, President
Phone: (760) 755-2716    
Email: [email protected]
Web: www.MZ-HCI.com

SOURCE Auri, Inc.