Aussie Announces Sponsorship Of Athletes April Ross & Jen Kessy For The Rio 2016 Olympic Games
CINCINNATI, June 16, 2016 /PRNewswire/ -- Aussie, America's go-to hair brand for "aussome hair made easy," is thrilled to announce today a brand partnership with renowned U.S. beach volleyball players April Ross and Jennifer Kessy for the upcoming Rio 2016 Olympic Games commencing this August.
This important partnership marks the first brand alliance for Aussie with Olympic athletes and will kick off the company's in-store promotion at Walgreens.
Both medaled athletes will be featured in the brand's marketing and advertising campaigns leading up to the Games, and will drive home Aussie's integral brand values and positive messaging. A core focus will be the ideology that whether you are girl on the go, or going for the gold at the Olympic Games, we all want great hair that's not a big production.
April Ross
"I have been a huge fan of Aussie for years, not only because of the incredible scent, but because of the product qualities as well. With key ingredients like Jojoba and Australian Aloe, its 3 Minute Miracle has become a staple in my hair care routine because I want shiny, healthy and moisturized hair on and off the court. I am thrilled to be representing them on my road to gold in Rio."
Jen Kessy
"In addition to being an Olympian, I'm also a mom on-the-go. Aussie fits in perfectly with my busy life- keeping my hair healthy, despite all the elements and damage my hair is exposed to daily, but without needing to spend a ton of time caring for it. Keeping things easy is key for me to be able to have more time on the court, and time with my family. I couldn't be more excited to partner with Aussie for the upcoming Rio 2016 Olympic Games."
For more information, please visit www.aussie.com and our social media channels for tips, tricks and product recommendations to #DitchTheDrama and make awesome hair easy.
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SOURCE Proctor & Gamble
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