Austin Cake Ball Creates a National Dessert Craze that Really Takes the Cake: Company Has Grown by 400 Percent, Expects to Sell 350,000 Cake Balls in 2010

AUSTIN, Texas, Oct. 14 /PRNewswire/ -- The local business that created Austin's decadent, sophisticated and original cake ball is on a roll. Austin Cake Ball, which has been baking up melt-in-your-mouth, bite-sized cakes for over two years, is growing quickly, rolling out holiday flavors, and poised to sell an astounding 350,000 poppable, chocolate-covered, frosting-filled treats by year's end.

Texas' premier specialty bakery and drivers of the newest dessert craze, Austin Cake Ball has seen business grow year-over-year by 400 percent since Co-founder and Chief Cake Ball Decorator Stacey Bridges baked up her first batch of elegant, irresistibly tasty cake balls in early 2008. With the help of corporate clients like Dell Inc. and popular showings at food events like the Texas Hill Country Food & Wine Festival, Austin Cake Ball's whimsical desserts have elevated cake to a new level. Now on the shelves in 16 Whole Foods Market stores throughout Texas, Arkansas, Oklahoma and Louisiana, Austin Cake Ball has even caught the attention of Texas Governor Rick Perry, who requested their unique treats for a recent fundraiser.  

Most recently, Austin Cake Ball garnered national recognition on TheKnot.com for its cake dessert sensation at The Knot's 2010 Wedding Obsession. Originators of the cake ball cake, Austin Cake Ball created this innovation by marrying the visual aesthetics of a croquembouche with the modern silhouette of a wedding cake, providing a fun, non-traditional way to offer cake at a wedding. Though some copycat companies have popped up in the past year, they have never been able to surpass Austin Cake Ball's quality and presentation.

Scheduled to be featured in the holiday issue of Food Network Magazine, Austin Cake Ball's Bridges and her business partner, Ben May, have treated many a sweet tooth to their fully custom cake balls, available by the dozen. Flavors include dark chocolate orange, vanilla bean, mojito, red velvet, lemon drop, salted caramel and honey walnut brie. New flavors like the heavenly tiramisu continue to win over fans. Austin Cake Ball features more than a dozen flavors, and a taste for every occasion and season including the popular holiday favorite, pumpkin spice.  

Austin Cake Ball is located at 7950 Anderson Square Lane in a 3,000-square-foot office space that includes a commercial bakery and retail front. For more information about Austin Cake Ball, the growth and projections of the company, or new and seasonal flavors, please call (512) 826-4824, or visit www.AustinCakeBall.com.

SOURCE Austin Cake Ball