Australian Import Bare For Men Hits Duane Reade Stores In Exclusive Deal

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• Latin America - español

NEW YORK, July 23, 2013 /PRNewswire/ -- Bare For Men, the popular hair removal system designed and developed in Australia, is now available in the U.S. at Duane Reade, New York City's largest drugstore chain. Bare For Men is set to launch its catchy "Get The Monkey Off Your Back" digital marketing campaign on Tuesday, July 23, 2013 via the brand website www.bareformen.com and its various social channels including YouTube, Facebook, Twitter, Pinterest and Instagram.

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"A hairy chest can be sexy but a hairy back is never sexy," said Gayna Elvin, President of Bare For Men. "Bare For Men hypoallergenic wax strips were designed for men who prefer to wax in the privacy of their own home without mess or pain. The first wax strip of its kind for men, Bare For Men wax strips and after waxing oil provide a true high-end salon quality treatment for any man who really wants to 'Get The Monkey' off his back with any hair removal problem, providing the perfect solution all year round. Studies show men are relatively private about their grooming and New York metropolitan area men are leaders in fashion. Duane Reade and Bare For Men have combined to offer men and women who love their men smooth and sexy, a perfect product that is easy to use available exclusively at Duane Reade stores or online at www.bareformen.com."

^[1]Global Industry Analysts, Inc. estimates the global male grooming products industry will generate $33 billion in revenue by 2015. Consumer market researcher Euromonitor estimates that the men's grooming category in the U.S. will reach $5.8 billion by 2016, with the men's toiletries category—which includes bath and shower, haircare and skincare products—expected to see 10 percent growth from its 2012 sales tally.

"We are known to be innovators of beauty products and solutions and Bare For Men Wax Strips are the first of a range of products that we have planned to launch in the next twelve months, to not only remove unwanted hair but also to nourish and protect male skin," Gayna Elvin stated. "A well groomed man is always sexy and New York is the perfect platform to showcase the Bare For Men brand to not only the U.S. market, but the international community worldwide."

"The Bare For Men relationship with Duane Reade creates a new platform to offer salon quality hair removal for men at an affordable price," said Jenna Topaz, category manager Duane Reade. "Men's grooming is a growing segment, and we strive to stay ahead of the curve and offer innovative products that will serve our selective, on-the-go male consumer."

About Bare For Men
Founded in 2006, specifically designed to fill the need for "painless," hair removal below the neck, while catering to men who understand hair-free skin promotes a healthier image as a social weapon for success in both personal and professional endeavors. Bare For Men Wax Strips are formulated for men to grip the hair, not the skin for pain-free hair removal. This gentle, but effective sensitive formulation was developed by busy men who are conscious of maintaining their natural, well groomed appearance. Heat Resistant and suitable for treating any part of the body, Bare For Men is ideal for full body waxing or touch ups. For a full digital experience, visit www.bareformen.com.

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[1] Global Men's Grooming Products Market to Exceed $33.2 Billion by 2015, According to New Report by Global Industry Analysts, Inc. (Press Release). San Jose, California (PRWEB) March 22, 2010

SOURCE Bare For Men