Australia's Favourite Digital Cameras E-Tailer Re-Launches With More Customer-Focused Features, a favourite online retailer of digital cameras, camera lenses, digital camcorders and accessories, has proven its commitment to customers once again with a new set of web features and customer-friendly enhancements.

Oct 28, 2010, 20:41 ET from

LABRADOR, Queensland, Australia, Oct. 28 /PRNewswire/ -- -- For more than six years, Australian photography and camera enthusiasts have come to know as a trusted resource. In appreciation of its loyal customers, the online retailer has re-launched the website with an array of customer-friendly features.

In addition to offering the same enormous variety of digital cameras, camera lenses, digital camcorders, and accessories the company is known for, the website now also offers new features including:

  • Unbiased user generated ratings and reviews, integrated with Facebook
  • "How to" videos and resources
  • One-on-one personal help and advice from in-house photography experts and camera enthusiasts
  • Online Q&A's
  • Drag and drop online shopping experience
  • Coremetrics Intelligent Product Offer
  • Faster, ultra-secure checkout
  • More high-quality product photos & videos
  • Product comparisons
  • Transparent stock status
  • New onsite search powered by Google
  • Online wish list creator

The benefits CamerasDirect customers have grown to know and love will only be enhanced by the website updates. Customers can still expect competitive pricing, speedy delivery, no additional charges for credit card transactions, and a local warranty. Most importantly, customers will continue to enjoy an unlimited amount of the CamerasDirect signature brand of personalised, expert advice.

"We only employ photographers -- ensuring that our passion for photography is present in each and every customer interaction. Every call is answered by a human, in Australia, who knows a lot about photography! Our customers quickly realise this is no typical online business!" said David Richardson, CamerasDirect E-Commerce Manager.

The website enhancements all work to achieve the company's ultimate goal -- to help its customers take a better photo -- and to enjoy the process.

About CamerasDirect: CamerasDirect ( CamerasDirect is an online camera retailer owned, operated, and serviced by photographers and camera enthusiasts and experts. The team is passionate about its mission to provide it's customers with outstanding pricing and variety, speedy delivery, a user-friendly online experience, and above all, friendly and knowledgeable service.