Australia's Gerard Lighting Group Taps LUXIM's Light Emitting Plasma™ (LEP) to Illuminate New Energy-Efficient Family of Lights

SUNNYVALE, Calif. and ADELAIDE, Australia, June 1 /PRNewswire/ -- LUXIM and Australia's leading lighting company, Gerard Lighting Group (GLG), today announced a strategic partnership agreement.  The deal allows GLG to deploy LUXIM's Light Emitting Plasma™ (LEP) in a series of energy-efficient fixtures for high-intensity applications that include street and area lighting, among others.  The first products -- which promise energy savings of over 50 percent -- will be launched soon throughout Australia and New Zealand.  The collaboration brings LEP technology to the region for the first time, offering Australia a game-changing lighting solution that will dramatically reduce greenhouse gases.  The deal extends LUXIM's reach into a high-growth regional market currently valued at more than $1.5 Billion.

GLG is the region's pre-eminent lighting company and commands the largest share of the high-illuminance lighting market.  The company is known for its portfolio of world-leading brands like Sylvania and Pierlite, and reputation for quality and service excellence.  The deal with LUXIM gives GLG a competitive advantage at a time of soaring energy costs.  For instance, in Australia's most populous state of New South Wales, the price of electricity rose by 22 percent last year.  And by 2013, energy costs are expected to be almost 65 percent higher than they were in 2009.  By leveraging LUXIM's LEP, GLG will be first-to-market with a technology that can negate most of the rate hike.

Commenting on the agreement, Simon Gerard, GLG's Managing Director, noted, "By collaborating with LUXIM, we are bringing an industry-changing light source to Australia and New Zealand.  We are already successfully using Light Emitting Diodes (LEDs) in low-illuminance applications.  Now, with LUXIM's LEP lamps we can offer a more efficient and capable solution for high-illuminance applications.  With exceptional color quality and a lifespan of up to 50,000 hours, LEP is the optimum light source for street and area fixtures, along with other applications we plan to target.  We're excited to partner with LUXIM on our newest innovations."

LUXIM's Chief Executive Officer, Tony McGettigan, paid tribute to GLG for its culture of innovation and tradition of providing best-in-class lighting solutions.  "It is leaders like GLG that take transformative technologies such as LEP and fast-track them to market.  We're proud to join their effort to introduce products that will play a meaningful role in reducing the region's energy consumption while improving the quality of light."

LEP and LiFi are trademarks of LUXIM.

About LUXIM

LUXIM is the world leader in Light Emitting Plasma technology, having shipped more than 50,000 products under its LiFi™ brand.  These products are used in applications as varied as street and area, projection display, medical instruments and entertainment lighting.  In each application the technology has brought dramatic improvements in efficiency, life and color quality.  To learn more about LUXIM and LiFi, please visit www.luxim.com.

About Gerard Lighting Group

To learn more about Gerard Lighting Group, please visit www.gerardlighting.com.au

SOURCE LUXIM Corp.