Authenticom Group Taps Jeremy Potvin to Shape the Company's Next Chapter of Digital and Brand Transformation

LA CROSSE, Wis. and TORONTO, Oct. 14, 2025 /PRNewswire/ -- Authenticom Group of Companies today appointed Jeremy Potvin as Director of Digital Strategy, reinforcing the company's commitment to strategic execution and leadership across its digital ecosystem.

Jeremy brings over two decades of experience at the intersection of brand development, technology, and storytelling. Having built and scaled consumer brands in the apparel and tech industries before founding his own media and culinary ventures, he's recognized for blending creative vision with data-driven execution to drive measurable engagement and growth.

In his new role as Director of Digital Strategy, Jeremy will be responsible for setting and leading Authenticom Group's strategic direction, with a focus on advancing content innovation, strengthening the executive brand presence, and enhancing customer engagement across key social and publishing platforms. He will work closely with leadership teams to drive initiatives that align with Authenticom's commitment to delivering technology solutions for the automotive industry.

Speaking on the new opportunity, Jeremy highlighted the importance of storytelling and digital strategy in shaping Authenticom's evolving brand: "Authenticom has built a powerful foundation of trust and innovation across the automotive ecosystem," said Jeremy. "My focus is on amplifying that story, showcasing the people, technology, and vision that continue to drive momentum."

"Jeremy brings a unique blend of strategic insight and creativity that sharpens how we show up as a brand," said Jason Tryfon, Global CEO at Authenticom Group of Companies. "He'll be working closely with me to evolve our digital presence, unify our voice across platforms, and strengthen how we connect with customers and partners as Authenticom continues to expand its impact across the industry."

With Jeremy's appointment, Authenticom Group expands its leadership team by adding seasoned strategists who blend creativity and technology expertise, positioning the company to meet rising demand and execute its long-term strategic vision.

About the Authenticom Group of Companies

The Authenticom Group of Companies is a family of market-leading businesses transforming how data flows across the global automotive ecosystem. Together, Authenticom and Motive Retail deliver secure, vendor-neutral integration solutions that connect dealerships, OEMs, technology providers, and partners worldwide.

Authenticom, through its unified DealerVault® platform, empowers dealerships, OEMs, and vendors with visibility, transparency, and control over data sharing and hygiene—serving more than 12,500 dealership locations and processing millions of records daily.

Motive Retail, through its Motive Integrator eXchange (MIX®) platform, standardizes and accelerates API connectivity between OEMs, Dealer Management Systems (DMS), and third-party vendors. Supporting over 15,000 integrations across 320+ DMS platforms and processing more than 50 million API transactions per month, Motive Retail ensures real-time, reliable connectivity that powers digital transformation in automotive retail.

United under the Authenticom Group of Companies, our platforms form a trusted foundation for the industry—driving innovation, enabling growth, and ensuring the secure movement of data at scale.

For media inquiries or more information about the Authenticom Group of Companies, please contact:

Dawn Romvari
Director of Demand Generation
[email protected]

SOURCE Authenticom, Inc.