Author and Social Media Trendsetter Ken Poirot Reveals Formula Behind Viral Social Media Quotes in Latest Book

Dec 15, 2015, 08:40 ET from Ken Poirot

HOUSTON, Dec. 15, 2015 /PRNewswire/ -- Every day, Ken Poirot is quoted on some or all of the major social media platforms. His exposure through social media hasn't happened by accident; instead, it's been a work in progress that has today resulted in a potentially lucrative outlet for anyone in the field of marketing and advertising. More information about Poirot and his ongoing endeavors, including proof of his social media penetration, can be found at His Kindle book on the topic – "Go Viral!" – is available now on Amazon.

Photo -
Logo -

"Someone, somewhere is quoting me every day," remarks Poirot. "I have verified this using Twitter searches as well as cross-referencing with Facebook searches. My name may not appear next to every quote, but the fact remains that I have achieved an enviable level of exposure. Now, I'm ready to leverage that exposure into opportunities for interested parties."

Poirot is a case study in the power of social media to provide virtually anyone with a megaphone, provided they have the perseverance and insight to connect with people around the world. His collection of intriguing quotes has gathered steam in recent months, and now he can justifiably claim the mantle of viral quote creator. 

The major social media outlets where Poirot's quotes can be regularly found include, but are not limited to, Twitter, Facebook, Tumblr, Pinterest and Instagram. As part of maintaining and strengthening his momentum, Poirot keeps close tabs on when and where his name crops up. His current success began with intentionally penning quotes that he felt had the potential to explode on the social media scene. The truly remarkable thing about social media, he explains, is that it's an unfettered portal to billions of people around the globe. Brands that have harnessed that power have witnessed explosive growth with a relatively small investment.

"Social media provides incredible opportunities to communicate, motive and inspire, without regard to geography," says Poirot. "More than a billion people use Facebook alone. Social media breaks down barriers in ways we're only beginning to understand. I'm excited to be an evangelist for this still-emerging phenomenon."

Going "viral" is indeed the Holy Grail for individuals and brands who want to connect with audiences in an organic, meaningful way. Being mentioned every day is a cost-effective means to build awareness and solidify an identity. Poirot has already done so, and his reach only continues to grow. Poirot's "Go Viral!" ebook, published on November 1, details how anyone can adopt his tactics and strategies to get their name out in the world.

Poirot's most recent viral quote – "Some journeys in life can only be traveled alone." – is available for licensing, as are all of his other provocative quotes. A professional logo associated with this quote is likewise open for licensing. These and other materials are published on his Goodreads page at

About Ken Poirot

Ken Poirot grew up on Long Island, New York in the quaint village of Northport. After graduating from Cornell with a B.S. in Microbiology, he moved to Houston, Texas to pursue his Ph.D. studies in cancer research at MD Anderson Cancer Center. Upon receiving a US Patent for his research, "Lipid Complexed Topoisomerase I Inhibitors," Poirot left graduate school for a career in financial services.

Poirot currently spends his time traveling, writing, coaching, training, consulting and speaking publicly about his professional social media work.


Ken Poirot

SOURCE Ken Poirot