Author Kevin Daum and Former Super Bowl Champ Alan 'Shlomo' Veingrad Team up on Quest for the Jewish Super Bowl Ring

Jan 26, 2010, 12:30 ET from

NEW YORK, Jan. 26 /PRNewswire/ -- Author Kevin Daum and former Super Bowl champ Alan "Shlomo" Veingrad have teamed up to achieve literary success. They are working to land Kevin Daum's newest parable book, ROAR! Get Heard in the Sales and Marketing Jungle (Wiley, April, 2010) on the New York Times Best Seller list. Daum says that landing on the Best Seller list is a victory that is the Jewish version of winning the Super Bowl Ring.  

Daum is so committed to his goal that he has tattooed the words, "New York Times Best Seller" on his chest backwards so he can see them in the mirror every morning. Daum transparently chronicles on his blog every book-marketing step he takes so others can learn from his efforts.

"Not a lot of Jews play pro-football. My research in Wikipedia shows that only six Jewish players in NFL history have won the Super Bowl," says Daum.  

What Daum believes is more achievable and is prevalent throughout Jewish history is a literary victory and that has led him on his quest to land on the prestigious New York Times Best Seller list and to coin the phrase, the "Jewish Super Bowl Ring."

To coach him to success, Daum has tapped into the expertise of Alan "Shlomo" Veingrad who played pro ball for the Dallas Cowboys in 1992 and was one of the six Jews to win a Super Bowl. Ironically, Shlomo, like the central character in ROAR! is now Hasidic and makes a living as a motivational speaker. Shlomo is driving Daum to high performance achievement. Their fates are intertwined as Shlomo is being inducted into the National Jewish Sports Hall of Fame the same week Daum's book ROAR! hits the shelves.

"I love ROAR! because it's a great story. I helped the Dallas Cowboys get Super Bowl rings and I'll help Kevin too," says Veingrad.


Kevin Daum is the Author of ROAR! Get heard in the Sales and Marketing Jungle (Wiley) and the founder of TAE International, which teaches companies to pursue The Awesome Experience for their customers by mastering Compelling Messaging, Intentional Marketing and Memorable Delivery. He blogs about his quest for the Jewish Super Bowl Ring at