AuthorHive Publicity Expert: 'In the Face of a Changing Media Landscape, Publicity Still Anchors a Solid Marketing Platform'

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Apr 01, 2010, 08:10 ET

BLOOMINGTON, Ind., April 1 /PRNewswire/ -- AuthorHive -- Author Solutions' professional author marketing and promotional services company with marketing platform solutions for all authors -- has developed a wide array of publicity services to meet the needs of any author. Krista Holmstrom, who recently joined AuthorHive as senior manager of publicity, said that despite the changing media landscape publicity still anchors a solid marketing platform.

"Publicity used to be about securing that front-page story in the local newspaper or a segment on the local news, but drastic changes in the media industry have increased opportunities for publicity. Online news outlets, whether it's the local paper's Web site, a prominent news blog, or online news service, have to be part of the mix. Experienced publicists have had to adapt their approaches to include new media in their strategies," said Holmstrom.

Holmstrom has more than 15 years of publicity experience in both the publishing and agency worlds. After getting her start in the marketing department of The Christian Science Monitor, Holmstrom served clients through leading PR agency Burson-Marsteller, and authors at Harper Collins imprint HarperOne.

"More and more everyday consumers are getting their news and making their purchasing decisions online. Our publicists can help you get the word out about your book, and pitch that article to the local paper, while concentrating their efforts on fully utilizing online coverage opportunities," Holmstrom added.

Holmstrom said AuthorHive, which serves both traditionally published and self-published authors, has worked closely with authors to develop a comprehensive suite of publicity offerings that will serve the widest range of needs.

"AuthorHive's Premium Publicist service is a proven winner. Our publicists, who work out of New York City, have secured our authors prominent placements in outlets ranging from USA Today to CNN.com to The Today Show," Holmstrom said.

For more information on AuthorHive's leading author marketing services, call 1-866-697-5289 or log on to http://www.authorhive.com.

About AuthorHive

AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity, multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.