Auto Search Technologies Boosts Dealer Revenue

Online Customers Shop Longer, Send More Leads After Seeing Carfax Information

Oct 13, 2010, 11:41 ET from Auto Search Technologies Inc.

REXBURG, Idaho, Oct. 13 /PRNewswire/ -- Auto Search Technologies Inc. (AST) is helping its dealer customers generate more Internet leads by enhancing their online listings with Carfax. AST is one of the first to offer online shoppers a pop-up of vehicle history highlights from Carfax on the search results pages of AST-powered Web sites. New research shows that online shoppers are eight times more likely to submit a dealership lead after viewing the pop-up Carfax highlights.

Simply rolling the mouse over the Carfax logo whenever a dealer-run Carfax Vehicle History Report is available instantly delivers history details that are important to used car buyers. In addition, visitors spend three times longer shopping on these sites when they click on readily-available Carfax information.

"The results we have witnessed through research and feedback from dealers has been even better than expected," said Jordan Denham, Chief Operating Officer at AST. "The bottom line is, with Carfax highlights, dealers sell more cars."

AST automatically links Carfax Reports dealers run to the vehicle listings for dealer Web sites and online auto malls powered by AST.

"The Carfax highlights quickly display what our customers want to see," said Kathy Varilone, Internet Manager at Select Motors in Plymouth, Mich. "Having the highlights on our AST Web site helps us capture the interest of a potential buyer much faster, resulting in an increased number of leads."

AST offers a range of services to optimize online vehicle sales for dealers, from targeted marketing and video packages to a fully integrated and secure shopping cart system. For more information or to see the newly integrated features on AST's development site, visit http://autosearchdev.com/as/autos.php.

About Auto Search Technologies Inc. (www.autosearchtech.com)

As a company focused on software engineering, AST provides some of the most cutting edge technology to enhance car dealers online presence. Specializing in SEO software, AST targets the region a dealership is located to get the dealership and its individual vehicle inventory to the top of search engines. AST also works closely with the NIADA to help improve the used car industry including updating their website www.niada.com. For more information visit www.autosearchtech.com

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

SOURCE Auto Search Technologies Inc.



RELATED LINKS

http://www.autosearchtech.com