AutoAlert Promotes James Burton To Senior VP, Field Operations

New role brings together Sales, Training, Portfolio Management and Client Care to enhance dealership experience and performance

Jul 07, 2015, 08:15 ET from AutoAlert, Inc.

IRVINE, Calif., July 7, 2015 /PRNewswire/ -- AutoAlert, North America's premier data mining, sales opportunity and customer retention provider, announced today the promotion of James Burton to Senior Vice President, Field Operations. Burton had previously served as VP of Portfolio Management where he led the company's dealer engagement strategy and operations.

In this newly formed role, Burton will oversee the company's sales, training, portfolio management, and client care functions. For AutoAlert customers, this new oversight will drive increased utilization of AutoAlert's leading data-mining and sales opportunity-generation platform.

With over 18 years' experience in automotive and automotive retail services, Burton brings a proven record of accomplishment that has shown consistent performance and profit enhancement for the dealerships he has managed and supported. He has served on multiple advisory boards, industry panels and OEM boards.

As Senior Vice President, Field Operations, Burton has authority and responsibility for all key customer-centric organizations within the company.

"James' ability to create strategy and drive execution for both our dealer clients and the AutoAlert team is what sets him apart as a leader. Broadening his scope of responsibility to include all customer-facing interactions will better enable us to enhance our dealerships' experience and performance with our profit and retention solutions," said Brian Skutta, AutoAlert CEO.

About AutoAlert, Inc. 
AutoAlert is the automotive industry's leading data-mining and lead generation platform helping dealerships identify high-quality leads, increase volume of retail trade-ins, and improve customer retention. Founded in 2002, AutoAlert has provided the automotive industry with innovative software, marketing and training solutions. For more information, contact Nathan Warner, Director of Marketing at 949-398-7008 or or visit

Media Contact: 
Nathan Warner 

Logo -

Photo - 


SOURCE AutoAlert, Inc.