Automated Media Services, Inc. Appoints Gregory Ralko President and COO

ALLENDALE, N.J., April 13 /PRNewswire/ -- Automated Media Services, Inc. (AMS) responsible for the development of 3GTv™, the first out-of-home form of television, announced today that Gregory Ralko, CPA, has joined the company as President and Chief Operating Officer.  Mr. Ralko brings to the company two decades of experience streamlining operations for retail giants including Kmart and other major international franchises.  Mr. Ralko will be instrumental in the widespread rollout of 3GTv Networks™, the first shopper marketing media solution to jointly address the needs of retailers, marketers, and advertising agencies through a plannable retail-based television and promotion media solution.

"Greg's knowledge of the intricacies of retailer business models and familiarity with the needs of marketers and shoppers makes him an ideal addition to our executive team," said Bob Wolinsky, CEO of AMS.  "His proven track record of driving regional expansion while ensuring operational efficiencies for marquee retailers will be invaluable as we rollout 3GTv Networks™ nationwide."

Prior to joining the company, Mr. Ralko was part of the Kmart turn-around team at Alix Partners, a global firm specializing in improving corporate financial and operational performance and corporate turnarounds.  More recently, he worked directly for Sears Holdings Management Corporation implementing system-wide accounting and finance streamlining.  

From 1995 to 2001, Mr. Ralko was Vice-President, International for Little Caesar's Pizza, where he spearheaded the company's expansion to 25 overseas markets on five continents.   Prior to that, Mr. Ralko spent 10 years as Director of International Development for Domino's Pizza International.  

"The messaging capabilities of 3GTv Networks™ enable our retail affiliates to mesh themselves into the lives of their customers in ways never before possible," says Ralko. "3GTv™ dramatically increases efficiencies in shopper marketing, while introducing a new revenue source that will profoundly impact our retailer affiliates' balance sheet and income statement.  New revenue is always the key driver in the retail sector."

3GTv Networks™ is supported by nearly a decade of scientific research in the fields of television media planning, buying and metrics, retail media, and shopper marketing.  By extending the media agencies' planned media capabilities to the retail sales floor - the most predictable mass audience in the world – 3GTv™ changes the paradigm for the retailer, marketer and media agency.  

About Automated Media Services, Inc.

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTv™ .  The 3GTv™  network is the first out-of-home form of television – the solution to today's media and advertising crisis.  Like radio, which decades ago made the leap from in-home to out-of-home, television is now going to do the same with the 3GTv™ network.  Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store.  For more information, visit www.3gtv.com.

SOURCE Automated Media Services, Inc.