Automated Qualifications Simplify Selection of Event Content and Attendees

High-caliber attendees, targeted content and event speakers are key drivers for success at trade shows, conferences and corporate events

Dec 19, 2012, 14:55 ET from Certain, Inc.

SAN FRANCISCO, Dec. 19, 2012 /PRNewswire/ -- Certain, Inc., the leading provider of event management solutions for the global meetings and events planning industry, announced today a new multi-tiered qualifications component that enables multiple reviewers to qualify and approve attendees, speaking proposals and hosted buyer applications. Automated qualifications streamline event planning, improve productivity and increases event ROI for all stakeholders by bringing together the right content, attendees and exhibitors. Available immediately, the automated qualifications component is fully integrated into the Certain event management platform.

"Today more than ever, event exhibitors expect to be connected with their target audiences, and attendees expect highly relevant content and networking opportunities," said Peter Micciche, CEO at Certain. "In this value-driven era, it is imperative that events attract the right people, deliver the right content and create the right opportunities to accelerate the achievement of measurable business goals."

"Using Certain to streamline the qualifying process for hosted buyers ensures that our strategic events always deliver the highest quality of attendees," said June Clark, hosted buyer team manager at Reed Exhibitions. "The efficient workflow process of attendee qualification improves the overall value of our events and ROI for all parties involved." 

The new qualifications capability is highly configurable and easy to use. Event organizers determine the qualification criteria as well as the number of reviewers for each type of applicant.  Multiple review tiers can be established as well as blind review processes to eliminate bias.  At the conclusion of the process, the event organizer has final approval authority.

There are many ways event managers can use the new automated qualifications capability, including:

  • Organizers of industry conferences, trade shows and user groups can manage speaker abstract submissions and calls for papers.
  • Organizers of tradeshows hosting qualified buyers can approve program applicants based on specific criteria such as industry, company size, role, or purchasing intent.
  • Financial services firms targeting high net wealth individuals or industry-savvy investors for invitation-only events can easily hone in on attendees that qualify for specific investment programs.

Today, conferences and events must deliver measureable business value to all stakeholders. Certain's event management platform gives event professionals everything they need to strengthen brand equity, more effectively engage attendees across multiple touch points and connect exhibitors with their target audiences resulting in improved return on event investment for attendees, exhibitors, sponsors and event owners.

About Certain

Certain is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain platform supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

Editorial Contact:

Lisa Sheeran
Sheeran Communication

SOURCE Certain, Inc.