Automobile.com study compares the cost to insure Cadillac and Lincoln vehicles

LOS ANGELES, June 25, 2012 /PRNewswire/ -- The latest in a series of cost comparison studies commissioned by Automobile.com found those who drive Lincoln vehicles pay an average of 22.3% more for car insurance annually than Cadillac drivers. Survey respondents reported paying an average of $1296.94 to insure Lincoln automobiles while drivers of Cadillac models reported paying $1060.51, a difference of $236.43.

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Automobile.com columnist Andrew Evans offered some insight into the cost disparity among the luxury brands. "Subsequent research suggests that safety ratings could play a role in this survey outcome. For example, the Cadillac CTS and SRX models were awarded 5-Star Safety Ratings under the NHTSA's new standards for model years 2011 and newer. You can be confident insurance companies take this data into account."

The two automakers are direct competitors in the domestic luxury auto sales market, although Cadillac is currently enjoying a sales advantage according to The Car Connection. The auto research site reports Cadillac sold 152,389 units in 2011, compared to 85,643 Lincoln units sold in the same timeframe. Lincoln is owned by The Ford Motor Company and Cadillac is a division of the General Motors Corporation.

The cost comparison article also offers advice to Lincoln drivers looking to save money on car insurance and shrink any cost disparities: Begin by comparing insurance quotes through a reputable website such as Automobile.com. Be sure the source is unbiased and not affiliated with a specific automaker or brand. Comparing quotes allows the consumer to customize a policy and see if one insurer provides better coverage at a lower cost than competitors.

"These days, the cost of insurance is on the minds of a lot of drivers," Evans said. "As we have seen countless times in these recent comparison surveys, there can be significant differences in the cost to insure based on specific automakers. Our free quote comparison service and accompanying policyholder surveys allow consumers to make educated decisions on coverage and save money with little effort."

For more information or to view the results of this survey, visit http://www.automobile.com. Additionally, users can follow @Automobilesite on Twitter or "like" the company on Facebook. Past car insurance comparison studies are available on the website in addition to other exclusive auto insurance industry articles. Disclaimer: The data included in this Automobile.com press release is sourced from several public and private institutions in addition to consenting user responses through commissioned surveys. Automobile.com makes no warranty or guarantee of the authenticity, accuracy or permanence of any facts or figures included in the aforementioned press release as it is for informational purposes only. Some facts, figures and metrics are estimations based on observations or conclusions from public and/or private sources.

For more information, call 866-225-7883 or visit http://www.automobile.com. Connect with us on Facebook or follow @Automobilesite on Twitter.

SOURCE Automobile.com