NEW YORK, Feb. 13, 2020 /PRNewswire/ -- AutoNation, Inc., America's largest and most recognized automotive retailer, and Automatic Labs, Inc., a SiriusXM company that brings the power of connectivity to most cars available at AutoNation, are expanding the AutoNation Connected Car Program to additional markets.
The AutoNation Connected Car Program is powered by Automatic's in-vehicle adapter and app, and was initially launched at five AutoNation USA stores in April 2019. Customers who take advantage of the program have access to important safety services such as Crash Alert and timely vehicle health notifications in vehicles without built-in connectivity, when choosing AutoNation to purchase their vehicles. Since launch, 97% of customers who activated at point-of-sale remain engaged with Automatic month over month. In turn, AutoNation has benefitted from higher retention of customers' vehicle maintenance and service business.
Automatic's Dealer Insights platform and customized analytics deliver daily reports to AutoNation, including information such as lists of customers with active recalls, engine light check alerts, service recommendations, and various data points about the health and performance of customer vehicles. AutoNation uses this valuable information to send targeted communications to its customers specific to their vehicles' service and maintenance needs.
"Following the successful launch of the AutoNation Connected Car Program, we are excited to expand the program in additional markets across the country. Our customers have recognized and appreciated the value of Automatic, and now we will be delivering that value to many more customers," said Marc Cannon, Executive Vice President and Chief Marketing Officer at AutoNation.
"This expansion of the AutoNation Connected Car Program powered by Automatic reflects its success at the AutoNation USA dealerships and the positive response from customers who appreciate the value of Automatic's connectivity features," said Joe Verbrugge, Executive Vice President and Division President, Connected Vehicle for SiriusXM. "This service establishes a strong and lasting connection between dealers and their customers long after the sale. We are very excited to continue building on the program's success with AutoNation."
Automatic Labs will be demonstrating its Dealer Insights platform at NADA 2020 and will be located with SiriusXM at Booth #2562 in the Central Hall. Parties interested in meeting at NADA should contact Radhika Giri, VP and GM, Product, Sales & Marketing for Automatic, at [email protected].
All Automatic subscriptions, including trial subscriptions, are governed by the terms of the Automatic Customer Agreement. Consumers can access the Automatic Customer Agreement at https://automatic.com/legal#customer. Please see the Customer Agreement for complete terms and how to cancel.
Automatic Labs Inc., a SiriusXM company, brings the power of connectivity to most vehicles model year 1996 or later. By pairing Automatic's app with an in-car adapter, drivers are able to enhance their driving experience with a host of connected services. Automatic helps customers drive safer and smarter with applications that diagnose engine trouble, detect accidents, send emergency responses when needed, and save money. Developers can use the Automatic platform to build services and applications that use driving data with interoperable access to cars on the road. Automatic is headquartered in San Francisco. For more information, visit www.automatic.com and www.linkedin.com/company/automatic-labs.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices. For more about SiriusXM, please go to: www.siriusxm.com.
About AutoNation, Inc.
AutoNation, America's largest and most recognized automotive retailer, is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. As of December 31, 2019, AutoNation owned and operated over 325 locations from coast to coast. AutoNation has sold over 12 million vehicles, the first automotive retailer to reach this milestone. AutoNation's success is driven by a commitment to delivering a peerless experience through customer-focused sales and service processes. Since 2013, AutoNation has raised over $22 million to drive out cancer, create awareness, and support critical research through its DRIVE PINK initiative, which was officially branded in 2015.
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