Autonomy Interwoven Enables Marketers to Deliver the Most Relevant End-to-End Search Experience

Advanced Search Marketing Module Radically Improves SEO and Onsite Search Results to Help Businesses Maximize Growth and Profits

Jan 06, 2010, 04:00 ET from Autonomy Corporation plc

CAMBRIDGE, England and SAN FRANCISCO, Jan. 6 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L) - Every online consumer has a specific set of criteria that will convert them from a casual browser to a paying customer. Successful online business depends on the ability to 'unlock' that criteria, and deliver exactly the right content, at the right time, to individuals. Autonomy Interwoven's Meaning Based Marketing platform builds on its deep heritage in search, pattern recognition, and web content management (WCM) technologies to enable organizations to deliver an unmatched level of precise and relevant content to consumers. As a result, Autonomy Interwoven's Advanced Search Marketing module transforms the casual search from a bland, irrelevant experience to a stimulating and compelling process that generates more revenue for businesses and higher satisfaction for customers.

A recent report published by Gartner entitled Leading Websites Will Use Search, Advanced Analytics to Target Content states: "Search technology provides a mechanism for users to indicate their desires through implicit values, such as their roles and other attributes, and explicit values such as query keywords. Website managers, information architects, search managers and Web presence managers can adopt search technologies to improve site value and user impact." The research note goes on to say, "Choose Web content management (WCM) vendors that have robust search technologies or that have gained them through partnerships, acquisitions or the customization of open-source technology."(1)

Autonomy Interwoven's WCM offering is powered by Autonomy's Intelligent Data Operating Layer (IDOL), the market-leading enterprise search platform, according to IDC.(2) Combined, these technologies open up an entirely new approach to marketers seeking to reach customers with more targeted and relevant search results. Autonomy IDOL, which provides search-based applications to over 20,000 customers today, can automatically organize, understand, and scale the constantly growing amount of information that exists in structured and unstructured systems, including social media, chat, print, email, call center, customer databases, and mobile devices. These capabilities allow businesses to automatically create a 'spot-on' online engagement with its customers - based on conceptual and contextual ranking of content, and greatly improved directed navigation and product recommendations.

Autonomy Interwoven Advanced Search Marketing delivers the following capabilities:

  • Advanced Site Search - increase customer retention and provide a superior customer experience with decreased search failure rate and facilitated product discovery.
  • Improved Search Engine Optimization - enhance organic search results by automating SEO best practices, advanced tagging, and improved content layout.
  • Intelligent Recommendations - increase average order size by automatically cross-promoting and delivering individualized recommendations and targeted offers.
  • Pattern Recognition - accelerate growth by discovering patterns in search behavior, detecting market trends, and automatically delivering content to capitalize on the opportunities.

Regardless of how or where a potential customer launches an online search, Autonomy Interwoven's Advanced Search Marketing can impact the content delivered and increase the likelihood that an individual will convert from a browser to a buyer. Autonomy Interwoven applies advanced content tagging, as well as pattern recognition technologies to identify the hot trends on external sites, to improve SEO results for businesses. These technologies allow a business to automatically tune their website to optimize SEO and drive more traffic to its site - a much more effective approach as compared to the manual, brute-force approach many companies take to drive their SEO efforts.

Once a customer arrives at a site, Autonomy Interwoven can leverage an unlimited set of explicit and implicit information about the visitor - as well as broader market trends - to deliver the most compelling search experience. This includes previous search history and behavior, item currently viewed, the context of the search (what website or search engine they originally came from), past purchase history, and demographic and geographic information. Advanced Search Marketing utilizes the inherent value of this information to automatically form a precise and conceptual understanding of the visitor and deliver the most relevant results.

"The point at which a customer makes a purchase online is always a magical moment for any business," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "Autonomy Interwoven believes technology can greatly increase the frequency of these magical moments for businesses. Autonomy's unique meaning-based approach to search, WCM, and pattern recognition allows organizations to form a deep conceptual understanding of each online visitor and automatically act on those insights. As a result, the web becomes a dynamic, self-optimizing customer engagement engine, capable of the same level of service the most elegant and charming salesperson delivers in a retail setting."

Please visit Autonomy Interwoven to learn more about Meaning Based Marketing and the company's broad portfolio of marketing optimization solutions.

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.

Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.

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(1) "Leading Websites Will Use Search, Advanced Analytics to Target Content," Mick MacComascaigh, Whit Andrews, Gartner, 3 December 2009

(2) "Worldwide Search and Discovery Software 2009 - 2013 Forecast Update and 2008 Vendor Shares," IDC, September 2009

Autonomy Editorial Contacts:

    Randy Cairns                         Ian Bain
    Autonomy (US)                        The Red Consultancy (US)
    +1 408 953 7111                      +1 415 618 8806  

    Edward Bridges                       David Vindel
    Financial Dynamics (UK)              The Red Consultancy (UK)
    +44 207 831 3113                     + 44 207 025 6529      

SOURCE Autonomy Corporation plc