AutoONE Media Uses Vehicle Videos to Engage Consumers on DealerPRO Websites

Online shoppers want and expect videos on dealer's websites

Dec 21, 2010, 10:00 ET from AutoONE Media

DALLAS, Dec. 21, 2010 /PRNewswire/ -- The power of video continues to drive more auto shoppers to dealership websites via video SEO and increase conversion rates by providing virtual vehicle tours with real human voice descriptions. Dealers using the AutoONE Media DealerPRO video solution are finding that prospects and customers are spending more time reviewing their inventory keeping them engaged and on the websites longer.  In fact comScore says that 77% of all Internet users watch online videos, so incorporating videos to help sell more cars is very important in a marketing strategy.  

Sales associates at the dealerships give a walk around tour of the vehicles when customers visit the lot, so dealers need to do the exact same thing with their websites and let visitors experience as much of the vehicle as they can through the web.  Multiple photos of each vehicle are critical and help tremendously, but website visitors don't always want to view each photo individually. Providing a video solution with a real human voice description allows shoppers to get a quick and simple overview of each vehicle, and dealers can highlight the best attributes of those vehicles.

DealerPRO is powered by SiSTeR Technologies' VideoCarLot ("VCL") automated video rendering, distribution and marketing system. Additionally the DealerPRO™ videos incorporate:

  • TrueVoice real human voice vehicle descriptions
  • Automated PushTUBE process to YouTube Channels
  • Video Search Engine Optimization (vSEO)
  • vSHOC video showcase plug-in for Facebook
  • 3rd party distribution to auto networks like AutoTrader, eBay, and
  • VidBrid - Includes the Dealer's branding, CPO, vehicle history and full motion video inserts
  • VidMap XML video sitemap integration
  • Mobile website integration

All the functionality of DealerPRO video means dealers obtain an automated and powerful SEO solution for creating dynamic website content. This drives more consumer traffic to the store, and generates more leads by using video displays that highlight vehicles that consumers want to buy.  

Juan Carroll, Chief Marketing Officer said, "Website conversions and vehicle sales online via the Internet have always been about engaging consumers and providing a powerful shopping experience. New cutting edge technology has given us this ability for our dealers, and is definitely something we wanted to capitalize on for our dealers so they can provide a pleasant, non-intrusive way to 'look at' the inventory available for sale."  Juan continued, "Our initial research shows that our dealers using videos on their inventory pages increase lead conversion by 87%, and that's like having your best sales people right there on your webpage.  Consumers also don't like to read a lot of text on a website, so videos offer a popular format for a larger share of the auto shopping audience." Samples of our embedded vehicle videos can be seen on our website or dealers can call 800-607-8127.

About AutoONE Media:  Based in Plano, Texas they provide automotive website marketing solutions for auto retailers. Contact:  Juan Carroll at 800-607-8127 or visit

About SiSTeR Technologies: SiSTeR Technologies, Inc., is a provider of fully automated video rendering, marketing and vSEO (Video Search Engine Optimization) services.  The company's product is integrated with most Automotive web site as well as Facebook. More than 5,000 dealers are using SiSTeR's products.