AutoWeb Appoints Michael Harley as Editor-in-Chief
MIAMI, Nov. 3, 2014 /PRNewswire/ -- AutoWeb, Inc. (http://www.autoweb.com) a leading innovator in automotive search and comparison, today announced the appointment of Michael Harley as Editor-in-Chief. In this role, Harley will oversee and manage all editorial content, including vehicle reviews, automotive news and industry trends. AutoWeb's consumer-facing website, launching the first quarter of 2015, is an online destination that will help car shoppers research vehicles and most importantly, find a vehicle to purchase. This is achieved by providing users who visit autoweb.com the ultimate search and compare experience supported by comprehensive automotive editorial content.
Prior to joining AutoWeb, Harley was the West Coast Editor for Autoblog.com (an AOL, Inc. brand), contributing to the prominent industry site for nearly seven years. Previous to his position at Autoblog, Harley spent five years writing automotive content for the global marketing firm of J.D. Power and Associates. In addition to these staff roles, Harley has been a regular contributor to various automotive enthusiast print publications and sits on the board of directors at the Motor Press Guild. Harley's first book, about Singer Vehicle Design, will be published later this year.
"We are committed to providing the best online automotive shopping experience worldwide. In order to achieve this, we continually strive to attract top talent. Michael Harley's extensive experience in creating premium automotive content, his deep knowledge of automobiles and the automotive industry is our way to deliver value and quality to online automotive shoppers and our advertising clients," said Jose Vargas, Co-Founder and President of AutoWeb.
Commenting on his new appointment, Harley said, "Today's consumers face an overwhelming amount of automotive content. Unfortunately, most sites simply repeat the same objective information, leaving the visitor empty-handed, frustrated, and forced to look elsewhere for answers. I'm looking forward to building a library of content written by an editorial team that understands automakers product positioning and is experienced enough to provide solid, subjective information to educate, inform and enlighten AutoWeb's readers."
Harley, a passionate automotive enthusiast, will head the editorial team from an office in Southern California.
About AutoWeb, Inc.
Founded in 2013 and based in Miami, AutoWeb is a vertical search company that connects high-intent automotive shoppers with automotive sellers. AutoWeb's platform serves relevant, automotive listing ads across a select network of automotive-related websites and apps, generating high-intent consumer traffic. Together, AutoWeb's state-of-the-art ad server platform and consumer-facing website will help consumers easily, intuitively and quickly find the right vehicle to purchase. For more information visit www.autoweb.com.
SOURCE AutoWeb, Inc.
Share this article