AutoWeb Launches Programmatic Search Platform for Auto Advertisers

MIAMI, May 28, 2014 /PRNewswire/ -- AutoWeb, Inc. (http://www.autoweb.com), a leading advertising search engine for automotive advertisers and publishers, has launched an enhanced programmatic platform. AutoWeb's new platform enables specialized targeting to high-intent online car shoppers, while also allowing advertisers to optimize their campaigns efficiently. Automotive advertisers can now significantly increase their exposure to consumers within a particular geography, who have demonstrated desire to purchase specific makes and models. As a result, advertisers will be able to derive higher quality traffic, stronger conversion metrics and greater ROI. The platform will also allow AutoWeb to provide incremental monetization opportunities to publishers who wish to further leverage their traffic acquisition investments.

The new platform allows advertisers to target consumers in a highly dynamic and programmatic way. AutoWeb advertisers are now able to automatically adjust their bids to improve listing page performance and frequency, while targeting bids on a more granular level including make, model, and zip code. Advertisers further benefit from device optimization, ensuring optimal results across computers, tablets and mobile phones. Additionally, advertisers can market more efficiently to their preferred consumer segments while publishers benefit from a more efficient marketplace for their ad inventory.

"AutoWeb recognizes that connecting the right advertisers and consumers at the right time and in the right context is fundamental to creating a quality online experience," shared Lon Bollenbacher, Chief Revenue Officer for AutoWeb. "We are advancing cutting edge technologies in automotive advertising. The new enhancements to our platform allow us to serve our clients by driving more targeted, high-intent consumers and better ROI on a programmatic basis."

About AutoWeb, Inc.
Founded in 2013, AutoWeb is a premium search engine for the automotive industry. The company's ROI- driven platform, allows its clients to effectively target high-intent consumers while they shop online. AutoWeb provides automotive publishers with a new and incremental solution to monetize traffic. The company recently raised a Series A round lead by a publicly traded company in the automotive vertical. For more information visit www.autoweb.com.

SOURCE AutoWeb, Inc.